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ArticleSegmenting retail banking customers

Ron Garland2005

Article2005

Segmenting retail banking customers

36 citations·0/0 files stored·Journal of Financial Services Marketing

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Customer churn and segmentation Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

1984A Service Quality Model and its Marketing Implications 2004The One Number You Need to Grow 2000Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn 1996SERVQUAL: review, critique, research agenda 2004The Customer Relationship Management Process: Its Measurement and Impact on Performance 1978Brand Loyalty: Measurement and Management 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing 1993Loyalty-based management.

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2013The influence of e-word-of-mouth on travel decision-making: consumer profiles 2013SERVQUAL and SERVPERF: A Review of Measures in Services Marketing Research 2009Key motivations for bank patronage in Ghana 2007Being new‐customer friendly: determinants of service perceptions in retail banking 2008Acquisition, affinity and rewards: Do they stay or do they go?2010

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Details

Year2005

Typearticle

Published2005-11-01

VenueJournal of Financial Services Marketing

ISSN-L1363-0539

Languageen

Citations36

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1057/palgrave.fsm.4770184

openalex_workW1544908248

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