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Corporate innovation: marketing and strategy
5 references·3 citing·28 second hop
Corporate innovation: marketing and strategy (1985)Corporate innovation: marketing and strat…Creativity and Innovation (1980)Creativity and InnovationInnovation and New Product Marketing (1978)Innovation and New Product Ma…Perceived Innovation Attributes as Predictors of Innovativeness (1974)Perceived Innovation Attribut…Competition and Entrepreneurship (1974)Competition and Entrepreneurs…The Logic of Scientific Discovery. (1959)The Logic of Scientific Disco…Structural equation modelling of determinants of customer satisfaction of mobile network providers: Case of Kolkata, India (2014)Structural equation modelling…Firm strategy, innovation and consumer demand: a market process approach (2001)Firm strategy, innovation and…Developing new products for the consumer (1995)Developing new products for t…Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Assessing the Performance of National Innovation Systems with a Helix-Based Composite Indicator: Evidence from 24 European Countries (2023)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)On the Evaluation of Structural Equation Models (1988)MARKETING MIX, CUSTOMER SATISFACTION AND LOYALTY: AN EMPIRICAL STUDY OF TELECOM SECTOR IN BHUTAN (2017)Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping (1964)Innovativeness: The Concept and Its Measurement (1978)Innovativeness, Novelty Seeking, and Consumer Creativity (1980)Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research (2002)The new new product development game (1986)An Integrated Model of Organizational Adoption and Diffusion of Innovations (1993)The consumer in product development (2001)Winning at new products : accelerating the process from idea to launch (2001)Economies of scope and the scope of the enterprise (1980)Towards an economic theory of the multiproduct firm (1982)Entrepreneurship, Innovation and Economic Growth: Evidence from GEM data (2005)Consumption attitudes and adoption of new consumer products: a contingency approach (2008)Global Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities (2009)Residential solar electricity adoption: What motivates, and what matters? A case study of early adopters (2014)Innovation in health care teams (1991)Leading for creativity: The role of unconventional leader behavior (2003)The New Workplace: A Guide to the Human Impact of Modern Working Practices (2003)The diffusion of innovations (1983)Modernization, cultural change, and democracy the human development sequence (2005)Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations (2012)
this work references cited by second hop

References

  • 1974Competition and Entrepreneurship5,009 cited
  • 1959The Logic of Scientific Discovery.2,826 cited
  • 1974Perceived Innovation Attributes as Predictors of Innovativeness589 cited
  • 1980Creativity and Innovation379 cited
  • 1978Innovation and New Product Marketing158 cited

Cited by

  • 1995Developing new products for the consumer43 cited
  • 2001Firm strategy, innovation and consumer demand: a market process approach42 cited
  • 2014Structural equation modelling of determinants of customer satisfaction of mobile network providers: Case of Kolkata, India40 cited

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