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Developing new products for the consumer · Study

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ChapterDeveloping new products for the consumer

David H. Buisson1995

Chapter1995

Developing new products for the consumer

David H. Buisson

43 citations·0/0 files stored·Springer eBooks

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Business Strategies and Innovation Service and Product Innovation Product Development and Customization

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References

2001Winning at new products : accelerating the process from idea to launch 1986The new new product development game 1993An Integrated Model of Organizational Adoption and Diffusion of Innovations 1984New product strategies: What distinguishes the top performers?1983Corporate Innovation, Marketing and Strategy 1993Market Development Using New Products and New Customers: A Role for Perceived Risk 1985Corporate innovation: marketing and strategy 1992FROM EXPERIENCE: Balancing the Product Development Process: Achieving Product and Cycle‐Time Excellence in High‐Technology Industries

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Details

Year1995

Typechapter

Published1995-01-01

VenueSpringer eBooks

Languageen

Citations43

Files0 public / 0

ShelfBusiness Strategies and Innovation

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doi10.1007/978-1-4615-2153-2_8

openalex_workW66874288

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