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The Successful Marketing Plan: A Disciplined and Comprehensive Approach
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The Successful Marketing Plan: A Disciplined and Comprehensive Approach (1990)The Successful Marketing Plan: A Discipli…MARKETING PLAN FOCUSING ON THE 4 P’S OF THE MARKETING MIX FOR A WINE BAR IN THE CITY OF SAN LUIS OBISPO (2010)MARKETING PLAN FOCUSING ON TH…Table of Contents (2008)Table of ContentsSales and Marketing Management (2007)Sales and Marketing ManagementAgency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories (1992)Integrated Marketing Communications (1992)The Product Manager's Handbook (1995)Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members (1995)Spirituality at Work (2000)Product Leadership: Pathways to Profitable Innovation (2005)Attitudinal effects of mere exposure. (1968)The Elaboration Likelihood Model of Persuasion (1986)Leaving College: Rethinking the Causes and Cures of Student Attrition (1988)A HYBRID MCDM APPROACH TO ASSESS THE SUSTAINABILITY OF STUDENTS’ PREFERENCES FOR UNIVERSITY SELECTION (2014)A Content Analysis of Mission Statements of Our Top 50 Schools of Social Work (2015)Promotional discourse in the websites of two Australian universities: A discourse analytic approach (2015)
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  • 2007Sales and Marketing Management395 cited
  • 2008Table of Contents26 cited
  • 2010MARKETING PLAN FOCUSING ON THE 4 P’S OF THE MARKETING MIX FOR A WINE BAR IN THE CITY OF SAN LUIS OBISPO0 cited

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