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Factors Influencing the Cell Phone Brand Loyalty of Swedish Generation Y. · Study

ThesisFactors Influencing the Cell Phone Brand Loyalty of Swedish Generation Y.

Shehzad Ahmed2013

OA

Thesisgreen2013

Factors Influencing the Cell Phone Brand Loyalty of Swedish Generation Y.

18 citations·0/0 files stored·Diva portal (Dalarna University Library)

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2022Business Research Methods 1999Whence Consumer Loyalty?1994Customer Loyalty: Toward an Integrated Conceptual Framework 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?1999Enhancing the quality and credibility of qualitative analysis.1991Managing brand equity : capitalizing on the value of a brand name.

Cited by

2020HUBUNGAN BRAND EXPERIENCE, BRAND IMAGE, BRAND SATISFACTION, DAN BRAND LOYALTY DALAM PESPEKTIF FOUR-STAGE LOYALTY MODEL (STUDI TERHADAP MAHASISWA PENGGUNA SMARTPHONE DI TARAKAN)

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2010Customer Brand Loyaltyarticle · 10 shared references 2012Encouraging brand loyalty in fickle generation Y consumersarticle · 9 shared references 2017Gen Y-ers’ brand loyalty drivers in emerging devicesarticle · 7 shared references 2017Increasing brand loyalty of generation Y for future marketersarticle · 7 shared references 2007THE EFFECT OF BRAND IMAGE ON OVERALL SATISFACTION AND LOYALTY INTENTION IN THE CONTEXT OF COLOR COSMETICarticle · 6 shared references 2012Customer loyalty marketing research: A comparative approach between hospitality and business journalsarticle · 6 shared references

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Year2013

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Published2013-01-01

VenueDiva portal (Dalarna University Library)

Languageen

Citations18

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW1545331336

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