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On Product Endorser Effectiveness: A Balance Model Approach
16 references·3 citing·36 second hop
On Product Endorser Effectiveness: A Balance Model Approach (1980)On Product Endorser Effectiveness: A Bala…Symbolic psycho-logic: A model of attitudinal cognition (2007)Symbolic psycho-logic: A mode…Attribution in social interaction. (1987)Attribution in social interac…The Persuasive Effect of Source Credibility: Tests of Cognitive Response (1978)The Persuasive Effect of Sour…The Impact of Physically Attractive Models on Advertising Evaluations (1977)The Impact of Physically Attr…The Cognitive Processes Mediating Acceptance of Advertising (1973)The Cognitive Processes Media…What is beautiful is good. (1972)What is beautiful is good.The contribution of studies of source credibility to a theory of interpersonal trust in the communication process. (1967)The contribution of studies o…Attribution theory in social psychology (1967)Attribution theory in social …From Acts To Dispositions The Attribution Process In Person Perception (1965)From Acts To Dispositions The…Attraction as a linear function of proportion of positive reinforcements. (1965)Attraction as a linear functi…The acquaintance process. (1961)The acquaintance process.The psychology of interpersonal relations. (1958)The psychology of interperson…The Psychology of Interpersonal Relations. (1958)The Psychology of Interperson…Structural balance: a generalization of Heider's theory. (1956)Structural balance: a general…A Theory of Social Comparison Processes (1954)A Theory of Social Comparison…Experimental Social Psychology (1934)Experimental Social PsychologyExploring customer perceptions toward different service volumes: An integration of means–end chain and balance theories (2018)Exploring customer perception…The Effectiveness of Chinese Print Advertisements in North America (1988)The Effectiveness of Chinese …A Review of the Effect of Specific Advertising Elements upon Overall Communication Response (1983)A Review of the Effect of Spe…The Principles of Psychology (1891)The Strength of Weak Ties (1973)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Handbook of Positive Psychology (2001)The Concept of Mind (2006)Principles Of Gestalt Psychology (2013)Social perception and phenomenal causality. (1944)The “false consensus effect”: An egocentric bias in social perception and attribution processes (1977)Rank Correlation Methods. (1957)The Network Paradigm in Organizational Research: A Review and Typology (2003)What's the difference? diversity constructs as separation, variety, or disparity in organizations (2007)A Theory of Cognitive Dissonance (2017)Attitudes and Cognitive Organization (1946)Field Theory in Social Science (1953)Explorations in cognitive dissonance. (1962)New directions in equity research. (1973)A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept. (2002)Informal social communication. (1950)Deviation, rejection, and communication. (1951)Inequity In Social Exchange (1965)The Elaboration Likelihood Model of Persuasion (1986)A Theory of Fairness, Competition, and Cooperation (1999)Level of aspiration. (2004)Levi-Strauss’s Theory on Kinship and Marriage (1952)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)How stigma interferes with mental health care. (2004)The processes of causal attribution. (1973)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent (2017)Trust me, trust me not: A nuanced view of influencer marketing on social media (2021)The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process (1977)Social stigma and self-esteem: The self-protective properties of stigma. (1989)Motivated closing of the mind: "Seizing" and "freezing." (1996)Role congruity theory of prejudice toward female leaders. (2002)From Intentions to Actions: A Theory of Planned Behavior (1985)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)
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References

  • 1954A Theory of Social Comparison Processes20,836 cited
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  • 1958The Psychology of Interpersonal Relations.11,823 cited
  • 1972What is beautiful is good.3,863 cited
  • 1967Attribution theory in social psychology3,831 cited
  • 1965From Acts To Dispositions The Attribution Process In Person Perception3,423 cited
  • 1956Structural balance: a generalization of Heider's theory.2,528 cited
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  • 1987Attribution in social interaction.1,247 cited
  • 1977The Impact of Physically Attractive Models on Advertising Evaluations1,017 cited
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  • 1978The Persuasive Effect of Source Credibility: Tests of Cognitive Response522 cited
  • 1973The Cognitive Processes Mediating Acceptance of Advertising

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  • 2018Exploring customer perceptions toward different service volumes: An integration of means–end chain and balance theories25 cited
  • 1983A Review of the Effect of Specific Advertising Elements upon Overall Communication Response18 cited
  • 1988The Effectiveness of Chinese Print Advertisements in North America13 cited