Marketing Strategy and Management

Michael J. Baker

190 citations0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Business Strategies and Innovation Management and Marketing Education

Abstract

This fully revised and updated edition of Michael Baker's successful text for the advanced student who has completed a basic marketing course or for the more experienced practitioner with a working kn

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 190 citations exist upstream.

References

1984Strategic Market Management 1983Marketing Theory with a Strategic Orientation 1985Is Market Share All That It's Cracked up to Be?

Cited by

2001Branding as a Competitive Strategy for Demand Management in SMEs 1999Dealing with Resource Disadvantage: Generic Strategies for SMEs 1998The difference between Chinese and Western negotiations 2016The quantitative strategic planning matrix: a new marketing tool 2003Corporate branding in the new economy 1998Approaches to small firm marketing 2012MARKET SEGMENT EVALUATION AND SELECTION BASED ON APPLICATION OF FUZZY AHP AND COPRAS-G METHODS 2000Selecting a Research Methodology

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.