Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Marketing Strategy and Management

3 references·16 citing·56 second hop

FromToDepth

this work references cited by second hop

References

1984Strategic Market Management1,271 cited
1983Marketing Theory with a Strategic Orientation507 cited
1985Is Market Share All That It's Cracked up to Be?306 cited

Cited by

2001Branding as a Competitive Strategy for Demand Management in SMEs161 cited
1999Dealing with Resource Disadvantage: Generic Strategies for SMEs157 cited
1998The difference between Chinese and Western negotiations143 cited
2016The quantitative strategic planning matrix: a new marketing tool137 cited
2003Corporate branding in the new economy134 cited
1998Approaches to small firm marketing124 cited
2012MARKET SEGMENT EVALUATION AND SELECTION BASED ON APPLICATION OF FUZZY AHP AND COPRAS-G METHODS117 cited
2000Selecting a Research Methodology102 cited
1996Developing environmentally conscious product strategies: a qualitative study of selected companies in Germany and Britain92 cited
1993Strategic and operational market segmentation: a managerial analysis89 cited
1988Information, variety and entropy in technoeconomic development79 cited
2000An Analysis of Product Deletion Scenarios77 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2000Market segmentation in the Indonesian banking sector: the relationship between demographics and desired customer benefits76 cited

2009Cognitive dissonance75 cited

2006Clustering the consumers on the basis of their perceptions of the Internet banking services72 cited

2007Producing marketing: towards a social-phenomenology of marketing work69 cited