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The essence of services marketing
0 references·16 citing·55 second hopsampled
The essence of services marketing (1993)The essence of services marketingThe impact of frontline employees' perceptions of internal marketing on employee outcomes (2014)The impact of frontline emplo…The influence of service failure and service recovery on airline passengers’ relationships with domestic airlines : an exploratory study (2009)The influence of service fail…Strategic Marketing: Planning and Control (2007)Strategic Marketing: Planning…Revisitando o posicionamento em marketing (2007)Revisitando o posicionamento …An empirical examination of the pricing policies and their antecedents in the services sector (2007)An empirical examination of t…UPAYA MENCAPAI LOYALITAS KONSUMEN DALAM PERSPEKTIF SUMBER DAYA MANUSIA (2004)UPAYA MENCAPAI LOYALITAS KONS…Sustainable homeservices? Toward household services that enhance ecological, social and economic sustainability (2004)Sustainable homeservices? Tow…Services marketing: taking up the sustainable development challenge (2003)Services marketing: taking up…Internal Marketing in the UK Retail Banking Sector: Rhetoric or Reality (2003)Internal Marketing in the UK …Service quality in a cellular telecommunications company: a South African experience (2002)Service quality in a cellular…New millennium, new segments: moving towards the segment of one? (2001)New millennium, new segments:…Information-Based Analysis of Service Quality Gaps–Managing Service Quality by Internal Marketing (2000)Information-Based Analysis of…Segmenting Financial Services Markets for Customer Relationships: A Portfolio-Based Approach (1998)Segmenting Financial Services…Investor relations: a Nordic School approach (1997)Investor relations: a Nordic …Marketing high‐tech products: the emerging themes (1995)Marketing high‐tech products:…Improving the quality of services marketing: Service (Re) design is the critical link (1995)Improving the quality of serv…Zero defections: quality comes to services. (1990)Exploring corporate strategy (1997)Obtaining employee commitment to living the brand of the organisation (2006)STRATEGIC INTEGRATED COMMUNICATION IMPLEMENTATION: TOWARDS A SOUTH AFRICAN CONCEPTUAL MODEL (2006)The Practice of Management (2012)The Use of Demographic and Psychographic Segmentation to Creating Marketing Strategy of Brand Loyalty (2019)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Barriers impeding effective implementation of marketing plans – a training agenda (2002)The dynamics of public relations (2003)The Theory of Monopolistic Competition, Marketing’s Intellectual History, and the Product Differentiation Versus Market Segmentation Controversy (2010)Breaking Free from Product Marketing (1977)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Delivering quality service: balancing customer perceptions and expectations (1990)Services Marketing and Management (2004)Building Sustainability into Services Marketing: Expanding Decision-Making from a Mix to a Matrix (2018)Identifying the resource integration processes of green service (2019)Positioning: The Battle for Your Mind (1981)Technological paradigms and technological trajectories (1982)Customer support (1999)Marketing management: analysis. planning. implementation and control (2000)Pricing Strategy Dynamic Simulation Modelling within the High-Tech Sector (2011)A dynamic capabilities perspective on pro-market reforms and university technology transfer in a transition economy (2021)Review of Psychometric theory (2nd ed.). (1979)A Quantitative Review of Research Design Effects on Response Rates to Questionnaires (1983)The Effect of a Market Orientation on Business Profitability (1990)Pricing Third-Party Logistics Services: Integrating Insights from the Logistics and Industrial Services Literature (2010)Segmenting hotel clients by pricing variables and value for money (2012)Food SMEs Face Increasing Competition in the EU Market: Marketing Management Capability Is a Tool for Becoming a Price Maker (2013)Developing Buyer-Seller Relationships (1987)The Commitment-Trust Theory of Relationship Marketing (1994)The value concept and relationship marketing (1996)Investor relations: perceptions of the annual statement (2000)Relationship marketing's role in managing the firm–investor dyad (2010)Trust in the investor relationship marketing of startups: a systematic literature review and research agenda (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Principles and Practice of Structural Equation Modeling (1998)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Employee brand love and love behaviors: Perspectives of social exchange and rational choice (2018)An integrated model of marketing knowledge – a tacit knowledge perspective (2019)Internal marketing: a review and future research agenda (2021)Measuring Service Quality: A Reexamination and Extension (1992)Measuring service quality: A hybrid methodology (1998)Relationship between Internal Marketing and Service Quality with Customers' Satisfaction (2011)Internal marketing and service quality in restaurants (2013)Refinement and reassessment of the SERVQUAL scale. (1991)Information technology center service quality (2005)Quality management in service firms: sustaining structures of total quality service (2005)Determinants of Customer Satisfaction and Loyalty in Vietnamese Life-Insurance Setting (2018)Development as freedom (2000)Human Development Report (2001)Barrier analysis for product service system using interpretive structural model (2009)Development as Freedom (2009)Supplier selection using social sustainability: AHP based approach in India (2014)Social sustainability in the supply chain: Construct development and measurement validation (2016)
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  • 2002Service quality in a cellular telecommunications company: a South African experience180 cited
  • 2004Sustainable homeservices? Toward household services that enhance ecological, social and economic sustainability108 cited
  • 1995Improving the quality of services marketing: Service (Re) design is the critical link90 cited
  • 2007Strategic Marketing: Planning and Control80 cited
  • 1995Marketing high‐tech products: the emerging themes67 cited
  • 2001New millennium, new segments: moving towards the segment of one?60 cited
  • 2014The impact of frontline employees' perceptions of internal marketing on employee outcomes52 cited
  • 2003Services marketing: taking up the sustainable development challenge46 cited
  • 1997Investor relations: a Nordic School approach45 cited
  • 2007An empirical examination of the pricing policies and their antecedents in the services sector41 cited
  • 2003Internal Marketing in the UK Retail Banking Sector: Rhetoric or Reality34 cited
  • 2000Information-Based Analysis of Service Quality Gaps–Managing Service Quality by Internal Marketing33 cited
  • 2004UPAYA MENCAPAI LOYALITAS KONSUMEN DALAM PERSPEKTIF SUMBER DAYA MANUSIA31 cited
  • 2009The influence of service failure and service recovery on airline passengers’ relationships with domestic airlines : an exploratory study

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31 cited
  • 2007Revisitando o posicionamento em marketing28 cited
  • 1998Segmenting Financial Services Markets for Customer Relationships: A Portfolio-Based Approach28 cited