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A Psychographic Analysis of Generation Y College Students
10 references·16 citing·44 second hop
A Psychographic Analysis of Generation Y College Students (2001)A Psychographic Analysis of Generation Y …Public Attitudes Toward Advertising: More Favorable Than You Might Think (1998)Public Attitudes Toward Adver…How Consumers Assess the Value of Advertising (1995)How Consumers Assess the Valu…Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising (1993)Here's the Beef: Factors, Det…An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Possessions and the Extended Self (1988)Possessions and the Extended …Uses and Gratifications: A Theoretical Perspective (1984)Uses and Gratifications: A Th…An Analysis of Information Content in Television Advertising (1977)An Analysis of Information Co…Utilization of mass communication by the individual (1974)Utilization of mass communica…On the Use of the Mass Media for Important Things (1973)On the Use of the Mass Media …The principle of congruity in the prediction of attitude change. 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this work references cited by second hop

References

  • 1988Possessions and the Extended Self9,050 cited
  • 1974Utilization of mass communication by the individual1,775 cited
  • 1955The principle of congruity in the prediction of attitude change.1,700 cited
  • 1973On the Use of the Mass Media for Important Things1,637 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
  • 1995How Consumers Assess the Value of Advertising774 cited
  • 1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited
  • 1977An Analysis of Information Content in Television Advertising588 cited
  • 1998Public Attitudes Toward Advertising: More Favorable Than You Might Think543 cited
  • 1984Uses and Gratifications: A Theoretical Perspective347 cited

Cited by

  • 2010Mall attributes and shopping value: Differences by gender and generational cohort352 cited
  • 2003Gender Issues in Advertising An oversight synthesis of research: 1970-2002347 cited
  • 2012The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption328 cited
  • 2008Age differences in mobile service perceptions: comparison of Generation Y and baby boomers316 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2005A Consumer Perspective of E-Service Quality287 cited
  • 2002Lifestyle Segmentation257 cited
  • 2007Theory of Reasoned Action253 cited
  • 2016Behavioural intention to adopt mobile banking among the millennial generation252 cited
  • 2012Encouraging brand loyalty in fickle generation Y consumers203 cited
  • 2008Looking at Gen Y shopping preferences and intentions: exploring the role of experience and apparel involvement203 cited
  • 2011Contributing clarity by examining brand luxury in the fashion market176 cited
  • 2008Generation Y employees' retail work experience: The mediating effect of job characteristics171 cited
  • 2020Assessing the moderating effect of subjective norm on luxury purchase intention: a study of Gen Y consumers in India147 cited
  • 2004Motivating knowledge workers to innovate: a model integrating motivation dynamics and antecedents144 cited
  • 2020Recipes for achieving customer loyalty: A qualitative comparative analysis of the dimensions of customer experience137 cited
  • 2020Hyper-personalization, co-creation, digital clienteling and transformation128 cited