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Customer‐based corporate valuation

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References

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1997Customer lifetime valuation to support marketing decision making487 cited

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2000Mastering Data Mining: The Art and Science of Customer Relationship Management470 cited

2000Value-based marketing364 cited

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2015Autonomous CRM Control via CLV Approximation with Deep Reinforcement Learning in Discrete and Continuous Action Space23 cited
2014Market-based Assets. Building Value through Marketing Investments17 cited
2010The customer lifetime value in Taiwanese credit card market14 cited
2017Identifying high-value airlines customers for strategies of online marketing systems13 cited
2009Customer Lifetime Value: Entwicklungspfade, Einsatzpotenziale und Herausforderungen13 cited