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Methoden und Modelle der Marktsegmentierung · Study

ThesisMethoden und Modelle der Marktsegmentierung

Heymo Böhler1977

Thesis1977

Methoden und Modelle der Marktsegmentierung

61 citations·0/0 files stored·RWTH Publications (RWTH Aachen)

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Customer churn and segmentation Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

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1988A new method of scenario analysis for strategic planning 1986Marketing innovativer Dienstleistungen am Beispiel elektronischer Wirtschaftsinformationsdienste 1979Beachtete Produktalternativen und ihre relevanten Eigenschaften im Kaufentscheidungsprozeß von Konsumenten 2002Marktsegmentierung als Basis eines Direct-Marketing-Konzepts 1990Markt- und Kundensegmentierung in dynamischer Betrachtungsweise 2000Marktsegmentierung

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Year1977

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Published1977-01-01

VenueRWTH Publications (RWTH Aachen)

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Citations61

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ShelfCustomer churn and segmentation

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openalex_workW1548142001

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