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Marktsegmentierung · Study

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ChapterMarktsegmentierung

Hermann W. Freter2000

Chapter2000

Marktsegmentierung

Hermann W. Freter · Oliver Obermeier

9 citations·0/0 files stored·Gabler Verlag eBooks

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Customer churn and segmentation Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

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References

1998Handbuch Dienstleistungsmanagement 1998Industrielle Dienstleistungen 1977Methoden und Modelle der Marktsegmentierung

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2009Identifikation und Analyse von Zielgruppenchapter · 2 shared references 1998Kundenbindungsmanagement – Eine Einführung in die theoretischen und praktischen Problemstellungenchapter · 1 shared reference 2010How to design and offer services successfullyarticle · 1 shared reference 2005Entwicklung hybrider Produkte — Gestaltung materieller und immaterieller Leistungsbündelchapter · 1 shared reference 1988A new method of scenario analysis for strategic planningarticle · 1 shared reference 2003Verhaltenswissenschaftliche Aspekte der Kundenbindungchapter · 1 shared reference

Details

Year2000

Typechapter

Published2000-01-01

VenueGabler Verlag eBooks

Languagede

Citations9

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1007/978-3-322-94547-1_25

openalex_workW4249913298

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