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Women's Responses to Sex in Advertising
15 references·3 citing·42 second hop
Women's Responses to Sex in Advertising (2005)Women's Responses to Sex in AdvertisingAdvances in Consumer Research (2025)Advances in Consumer ResearchAn Update on Sex in Magazine Advertising: 1983 to 2003 (2004)An Update on Sex in Magazine …Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising (2002)Sex in Advertising Research: …Sexual Liberalism as a Determinant of Consumer Response to Sex in Advertising (2000)Sexual Liberalism as a Determ…Effects of Erotophobia on the Persuasiveness of Condom Advertisements Containing Strong or Weak Arguments (2000)Effects of Erotophobia on the…Men's sexual self-schema. (1999)Men's sexual self-schema.Understanding Responses to Sex Appeals in Advertising: an Individual Difference Approach (1995)Understanding Responses to Se…Sex Guilt and Receptivity to Condom Advertising (1995)Sex Guilt and Receptivity to …Women's sexual self-schema. (1994)Women's sexual self-schema.Attitude toward the Ad: A Review (1993)Attitude toward the Ad: A Rev…Advertising Stimulus Effects: A Review (1992)Advertising Stimulus Effects:…Female nudity in print advertising: An analysis of gender differences in arousal and Ad response (1990)Female nudity in print advert…Taking it Off: Are Models in Magazine Ads Wearing Less? (1988)Taking it Off: Are Models in …Erotophobia‐erotophilia as a dimension of personality (1988)Erotophobia‐erotophilia as a …Effects of advertising communications: Review of research. (1987)Effects of advertising commun…Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects (2021)Consumer reactions to nudity …Sex Appeals That Appeal: Negative Sexual Self-Schema as a Moderator of the Priming Effects of Sexual Ads on Accessibility (2007)Sex Appeals That Appeal: Nega…Does Sex in Advertising Work?: A Review of Scholarly Research Informed by Professional Opinion (2007)Does Sex in Advertising Work?…Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Gender‐related reactions to gratuitous sex appeals in advertising (2007)Handbook of social psychology (2010)The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review (2017)Factors influencing people’s continuous watching intention and consumption intention in live streaming (2019)The attraction paradigm (1972)The measurement of psychological androgyny. 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(1988)Sexuality in Marriage, Dating, and Other Relationships: A Decade Review (2000)Human Sexuality (2003)Fluidity in the self‐concept: the shift from personal to social identity (2004)Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis (1998)Uses of Sex Appeals in Prime-Time Television Commercials (1998)Bones, body parts, and sex appeal: An analysis of #thinspiration images on popular social media (2015)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Women's history of sexual abuse, their sexuality, and sexual self-schemas. (2006)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1988Erotophobia‐erotophilia as a dimension of personality513 cited
  • 1999Men's sexual self-schema.353 cited
  • 1994Women's sexual self-schema.292 cited
  • 2004An Update on Sex in Magazine Advertising: 1983 to 2003264 cited
  • 1993Attitude toward the Ad: A Review191 cited
  • 2002Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising163 cited
  • 1990Female nudity in print advertising: An analysis of gender differences in arousal and Ad response161 cited
  • 1988Taking it Off: Are Models in Magazine Ads Wearing Less?143 cited
  • 1992Advertising Stimulus Effects: A Review74 cited
  • 2000Sexual Liberalism as a Determinant of Consumer Response to Sex in Advertising62 cited
  • 1987Effects of advertising communications: Review of research.60 cited
  • 1995Understanding Responses to Sex Appeals in Advertising: an Individual Difference Approach42 cited
  • 1995Sex Guilt and Receptivity to Condom Advertising39 cited
  • 2000Effects of Erotophobia on the Persuasiveness of Condom Advertisements Containing Strong or Weak Arguments27 cited

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Cited by

  • 2007Sex Appeals That Appeal: Negative Sexual Self-Schema as a Moderator of the Priming Effects of Sexual Ads on Accessibility22 cited
  • 2021Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects20 cited
  • 2007Does Sex in Advertising Work?: A Review of Scholarly Research Informed by Professional Opinion19 cited