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Persuasive Imagery
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(1980)Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. (2004)A meta-analytic test of intergroup contact theory. (2006)Recent advances in intergroup contact theory (2011)Representation: Cultural representations and signifying practices. (1997)Brand Community (2001)Control, Knowledge, and Persuasive Power in Advertising Creativity: An Ethnographic Practice Theory Approach (2019)Do Digital Natives Recognize Digital Influence? Generational Differences and Understanding of Social Media Influencers (2020)Literary Criticism in Advertising and Consumer Research: Revisiting Barbara Stern (2022)Managing Legitimacy: Strategic and Institutional Approaches (1995)Effects of greenwashing on financial performance: Moderation through local environmental regulation and media coverage (2022)Stakeholder legitimacy in firm greening and financial performance: What about greenwashing temptations?☆ (2022)A systematic literature review on greenwashing and its relationship to stakeholders: state of art and future research agenda (2023)Discipline and Punish: The Birth of the Prison (1978)Discipline and Punish: The Birth of the Prison. (1978)Putting Framing in Perspective: A Review of Framing and Frame Analysis across the Management and Organizational Literature (2014)Strategy tools‐in‐use: A framework for understanding “technologies of rationality” in practice (2014)Social Media and the Formation of Organizational Reputation (2017)
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  • 2015The Means and End of Greenwash1,822 cited
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  • 2013The Visual Dimension in Organizing, Organization, and Organization Research: Core Ideas, Current Developments, and Promising Avenues499 cited
  • 2004CHINESE CONSUMER READINGS OF GLOBAL AND LOCAL ADVERTISING APPEALS429 cited
  • 2001The Mere Exposure Effect: An Uncertainty Reduction Explanation Revisited244 cited
  • 2009Grape expectations: The role of cognitive influences in color–flavor interactions232 cited
  • 2004Colour as visual rhetoric in financial reporting121 cited
  • 2010The Impact of Consumption Vision and Emotion on the Tourism Consumer’s Decision Behavior111 cited
  • 2017Qualitative Research in Advertising103 cited
  • 2012Pictorial Argumentation in Advertising: Visual Tropes and Figures as a Way of Creating Visual Argumentation101 cited
  • 2007Writing with Pictures: Toward a Unifying Theory of Consumer Response to Images98 cited
  • 2007Differentiation Via Technology: Strategic Positioning of Services Following the Introduction of Disruptive Technology81 cited
  • 2018The Role of Figurative Complexity in the Comprehension and Appreciation of Advertisements74 cited
  • 2008

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Between thinking and speaking—Linguistic tools for detecting a fabrication
64 cited
  • 2011Persuasive Argumentation Versus Manipulation55 cited
  • 2010Understanding the impact of self‐concept on the stylistic properties of images53 cited