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This study addresses the link between management concern for organizational crises and competitive strategy in small and medium‐sized enterprises in Peru, Mexico and the United States. Surveys were completed by 270 Peruvian, 218 Mexican and 256 American managers. Strategic orientation in Peru did not mirror the broad pattern found in Mexico and in the United States. Levels of concern for crises were significantly higher in both Mexico and Peru than in the United States for 12 of 21 crises. The level of concern for crises tended to increase with management level more in Mexico and Peru than in the United States. Correlations between competitive strategy and crisis concern were significant in 26 of 126 instances.
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