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Niche Marketing Principles
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Niche Marketing Principles (1998)Niche Marketing PrinciplesThe fundamentals of marketing (2010)The fundamentals of marketingStrategic Marketing Management (1996)Strategic Marketing ManagementMarketing Planning and Strategy (1996)Marketing Planning and Strate…Niche Marketing Revisited: Concept, Applications and Some European Cases (1994)Niche Marketing Revisited: Co…Exploiting Niches Using Relationship Marketing (1992)Exploiting Niches Using Relat…TARGETING, SEGMENTS AND POSITIONING (1991)TARGETING, SEGMENTS AND POSIT…Interactive Marketing: Exploiting the Age of Addressability (1991)Interactive Marketing: Exploi…2020 Vision (1991)2020 VisionWhat We Know about the Strategic Management of Technology (1990)What We Know about the Strate…Relationship Marketing: Positioning for the Future (1990)Relationship Marketing: Posit…Defining Marketing: A Market‐Oriented Approach (1989)Defining Marketing: A Market‐…Practice of Management (1987)Practice of ManagementWebster's Dictionary (1986)Webster's DictionaryStrategies for international industrial marketing : the management of customer relationships in European industrial markets (1986)Strategies for international …Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…Fundamentals of Marketing (1972)Fundamentals of MarketingROOTING BY NICHE MARKETING (2014)ROOTING BY NICHE MARKETINGThe Reality of Brands: Towards an Ontology of Marketing (1999)The Reality of Brands: Toward…Capitalism, Socialism, and Democracy. (1951)Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy (1986)Towards a theory of innovation in services (1986)The effect of introducing important incremental innovations on market share and business survival (1995)The evolution of the industrial organisation of the production of knowledge (1999)The Business of projects: managing innovation in complex products and systems (2005)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)International strategy and performance—Clustering strategic types of SMEs (2011)Marketing mix, customer value, and customer loyalty in social commerce (2017)The myth of the stay-at-home family firm: How family-managed SMEs can overcome their internationalization limitations (2017)Barriers to Entry and Market Entry Decisions in Consumer and Industrial Goods Markets (1989)Innovation, marketing strategy, environment, and performance (1996)Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters (2003)Privacy versus willingness to disclose in e-commerce exchanges: The effect of risk awareness on the relative role of trust and control (2003)Prospects for Personalization on the Internet (2009)The role of interactivity in e-tailing: Creating value and increasing satisfaction (2009)The cornerstones of competitive advantage: A resource‐based view (1993)Varieties of Capitalism (2001)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Quo Vadis, marketing? Toward a relationship marketing paradigm (1994)Market Orientation and Company Performance: Empirical Evidence From UK Companies (1995)Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing (1997)Understanding contemporary marketing: Development of a classification scheme (1997)Relationship marketing in consumer markets – Rhetoric or reality? (2000)Meeting Relationship-Marketing Goals Through Social Media: A Conceptual Model for Sport Marketers (2010)Switching barriers in consumer markets: an investigation of the financial services industry (2001)Knowledge‐enabled customer relationship management: integrating customer relationship management and knowledge management concepts[1] (2003)Research Note: The Influence of Recommendations and Consumer Reviews on Evaluations of Websites (2006)Market segmentation (1987)Learning and novelty of innovation in established manufacturing SMEs (2008)Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods (2011)Sustainable Tourism Development in Developing Countries: Some Aspects of Energy Use (2000)Corporate Governance and Intellectual Capital: some conceptualisations (2001)ICBS – intellectual capital benchmarking system (2001)
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References

  • 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
  • 1990What We Know about the Strategic Management of Technology495 cited
  • 1992Exploiting Niches Using Relationship Marketing464 cited
  • 1991Interactive Marketing: Exploiting the Age of Addressability417 cited
  • 1989Defining Marketing: A Market‐Oriented Approach406 cited
  • 1994Niche Marketing Revisited: Concept, Applications and Some European Cases269 cited
  • 2010The fundamentals of marketing247 cited
  • 1996Marketing Planning and Strategy228 cited
  • 1990Relationship Marketing: Positioning for the Future205 cited
  • 19912020 Vision191 cited
  • 1972Fundamentals of Marketing146 cited
  • 1986Webster's Dictionary121 cited
  • 1991TARGETING, SEGMENTS AND POSITIONING109 cited
  • 1987Practice of Management105 cited
  • 1996Strategic Marketing Management90 cited
  • 1986Strategies for international industrial marketing : the management of customer relationships in European industrial markets83 cited

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Cited by

  • 1999The Reality of Brands: Towards an Ontology of Marketing11 cited
  • 2014ROOTING BY NICHE MARKETING9 cited