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Marketing Planning and Strategy · Study

BookMarketing Planning and Strategy

Subhash C. Jain1996

Book1996

Marketing Planning and Strategy

Subhash C. Jain

228 citations·0/0 files stored·eCite Digital Repository (University of Tasmania)

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Marketing and Advertising Strategies Business Strategies and Innovation Strategic Planning and Analysis

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1996Innovation, marketing strategy, environment, and performance 2003Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters 1989Barriers to Entry and Market Entry Decisions in Consumer and Industrial Goods Markets 2003Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage 2003Dyadic adaptation in business‐to‐business markets 2002Service quality in a cellular telecommunications company: a South African experience 1994Delineating the scope of corporate, business, and marketing strategy 2003Marketing planning, market orientation and business performance

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Year1996

Typebook

Published1996-07-01

VenueeCite Digital Repository (University of Tasmania)

Languageen

Citations228

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW1594895553

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