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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Subhash C. Jain · Study

Home/Author

Subhash C. Jain

21 works· latest 2018· 1 institutionscluster: provisional

h-index17

i1019

Citations2,201

Works here21

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Most cited in this library

Standardization of International Marketing Strategy: Some Research Hypotheses1989 · 949 citations
Marketing Planning and Strategy1996 · 228 citations
International Marketing Management1984 · 190 citations
Environmental scanning in U.S. corporations1984 · 176 citations
An experimental study of two dimensions of country-of-origin (manufacturing country and branding country) using intrinsic and extrinsic cues2003 · 103 citations

Works

21 shown

Consumer Processing of International Advertising: The Roles of Country of Origin and Consumer Ethnocentrism

Routledge eBooks·2018·2 authors·chapter

23citations

Bottom of the Pyramid Market: Theory and Practice

Edward Elgar Publishing eBooks·2011·1 author·chapter

1citations

Revamping MBA programs for global competitiveness

Business Horizons·2011·2 authors

13citations

Enhancing International Business Education Through Restructuring Business Schools

Journal of Teaching in International Business·2009·1 author

19citations

Issues and Perspectives in Global Customer Relationship Management

Journal of Service Research·2006·5 authors

82citations

CRM shifts the paradigm

Journal of Strategic Marketing·2005·1 author

39citations

An experimental study of two dimensions of country-of-origin (manufacturing country and branding country) using intrinsic and extrinsic cues

International Business Review·2003·2 authors

103citations

Country of Origin Effect: Synthesis and Future Direction

Edward Elgar Publishing eBooks·2003·2 authors·chapter

28citations

Consumer processing of foreign advertisements: roles of country-of-origin perceptions, consumer ethnocentrism, and country attitude

International Business Review·2002·2 authors

84citations

Consumer Processing of International Advertising

Journal of International Consumer Marketing·2002·2 authors

15citations

Marketing Planning and Strategy

eCite Digital Repository (University of Tasmania)·1996·1 author·book

228citations

Problems in International Protection of Intellectual Property Rights

Journal of International Marketing·1996·1 author

42citations

Marketing planning & strategy

·1990·1 author·book

77citations

Standardization of International Marketing Strategy: Some Research Hypotheses

Journal of Marketing·1989·1 author

949citations

Developing Marketing Strategy: A Framework

Marketing Intelligence & Planning·1987·2 authors

23citations

Environmental scanning in U.S. corporations

Long Range Planning·1984·1 author

176citations

International Marketing Management

·1984·1 author

190citations

The evolution of strategic marketing

Journal of Business Research·1983·1 author

38citations

A framework for strategic industrial pricing

Industrial Marketing Management·1979·2 authors

28citations

How Effective is Comparison Advertising for Stimulating Brand Recall?

Journal of Advertising·1978·2 authors

39citations

National economic planning from the CEO's perspective

Business Horizons·1978·2 authors

4citations