International Marketing Management

Abstract

Framework of International Marketing: Aspects of International Marketing Economic Analysis of Multinational Trade and Business The Field of International Business International Monetary System International Finance and Accounting Regional Market Agreements Environmental Factors affecting International Marketing Economic Environment Cultural Environment Political Environment Legal Environment Perspectives of International Markets: International Marketing Research Global Market Place International Marketing Decisions: Product Policy and Planning International Pricing Strategy International Channels of Distribution International Advertising Multinational Sales Management and Foreign Sales Promotion Export Marketing Planning and Control Organisation and Control in International Marketing Marketing Planning and Strategy for International Business.

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