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ArticleThe evolution of strategic marketing

Subhash C. Jain1983

Article1983

The evolution of strategic marketing

Subhash C. Jain

38 citations·0/0 files stored·Journal of Business Research

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Marketing and Advertising Strategies Business Strategies and Innovation Innovation and Knowledge Management

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1979Henderson on Corporate Strategy 2016Strategic market planning

Cited by

1993Determinants of success in service industries: a PIMS‐based empirical investigation 2007Supplier market orientation and accommodation of the customer in different relationship phases 1999Pour une clarification théorique du lien marketing-stratégie 1988The role of entrepreneurship in industrial marketing activities 2009Entrepreneurship and Marketing 1986Segmentation and communication in the industrial marketplace 2002Marketing’s role in the knowledge economy 2007A descriptive study of the marketing practices of Chinese private entrepreneurs

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Details

Year1983

Typearticle

Published1983-12-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations38

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0148-2963(83)90002-4

openalex_workW1996996523

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