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The evolution of strategic marketing
2 references·8 citing·42 second hop
The evolution of strategic marketing (1983)The evolution of strategic marketingStrategic market planning (2016)Strategic market planningHenderson on Corporate Strategy (1979)Henderson on Corporate Strate…Entrepreneurship and Marketing (2009)Entrepreneurship and MarketingSupplier market orientation and accommodation of the customer in different relationship phases (2007)Supplier market orientation a…A descriptive study of the marketing practices of Chinese private entrepreneurs (2007)A descriptive study of the ma…Marketing’s role in the knowledge economy (2002)Marketing’s role in the knowl…Pour une clarification théorique du lien marketing-stratégie (1999)Pour une clarification théori…Determinants of success in service industries: a PIMS‐based empirical investigation (1993)Determinants of success in se…The role of entrepreneurship in industrial marketing activities (1988)The role of entrepreneurship …Segmentation and communication in the industrial marketplace (1986)Segmentation and communicatio…Culture's Consequences: International Differences in Work-Related Values (1981)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)More communication is not always better? The interplay between effective communication and interpersonal conflict in influencing satisfaction (2013)Customer orientation as a multidimensional construct: Evidence from the Russian markets (2017)Exchange and Power in Social Life (2017)Relationship Marketing and Repurchase Intention in Ghana’s Hospitality Industry: An Empirical Examination of Trust and Commitment (2019)The Correlates of Entrepreneurship in Three Types of Firms (1983)Measurement of Business Performance in Strategy Research: A Comparison of Approaches (1986)The Changing Role of Marketing in the Corporation (1992)Innovation in conservative and entrepreneurial firms: Two models of strategic momentum (1982)Evolution and Revolution as Organizations Grow (1989)How long-term orientation affects corporate entrepreneurship: The role of entrepreneurs' prior experience (2023)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)El Concepto de Marketing Bajo el Paradigma Relacional. Una Agenda para Latinoamérica (2010)Cultivating organizational wisdom for value innovation (2018)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Outside board monitoring and the economic outcomes of acquisitions: a test of the substitution hypothesis (2004)The Profit Impact of Marketing Strategy Project (2004)Advertising and Firm Risk: A Study of the Restaurant Industry (2013)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)A Model of Industrial Buyer Behavior (1973)Organizational Buying Behavior (1973)Organizational culture and adoption of high‐technology products (1994)Generalized linear interactive model for market segmentation: The air freight market (2010)Network externalities, competition, and compatibility (1985)The Effect of a Market Orientation on Business Profitability (1990)The Theory of the Growth of the Firm (1995)An Exploratory Study on the Impact of Two Ingredient Branding Strategies on the Host Brand (2006)L'orientation marché: Synthèse et nouvelles directions théoriques (2007)Market Orientation: Synthesis and New Theoretical Directions (2007)The Structure of Scientific Revolutions (1963)Strategic management of small firms in hostile and benign environments (1989)The Promise of Entrepreneurship as a Field of Research (2000)The History of Progress Functions as a Managerial Technology (1984)Linking corporate culture to strategic planning (1986)When entering growth markets, are pioneers better than poachers? (1986)Strategic awareness within top management teams (1981)Strategic groups, asymmetrical mobility barriers and contestability (1987)Speed, Stealth, and Selective Attack: How Small Firms Differ From Large Firms in Competitive Behavior (1995)
this work references cited by second hop

References

  • 1979Henderson on Corporate Strategy334 cited
  • 2016Strategic market planning79 cited

Cited by

  • 1993Determinants of success in service industries: a PIMS‐based empirical investigation69 cited
  • 2007Supplier market orientation and accommodation of the customer in different relationship phases60 cited
  • 1999Pour une clarification théorique du lien marketing-stratégie38 cited
  • 1988The role of entrepreneurship in industrial marketing activities20 cited
  • 2009Entrepreneurship and Marketing16 cited
  • 1986Segmentation and communication in the industrial marketplace14 cited
  • 2002Marketing’s role in the knowledge economy13 cited
  • 2007A descriptive study of the marketing practices of Chinese private entrepreneurs9 cited

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