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When entering growth markets, are pioneers better than poachers? · Study

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ArticleWhen entering growth markets, are pioneers better than poachers?

Steven P. Schnaars1986

Article1986

When entering growth markets, are pioneers better than poachers?

Steven P. Schnaars

86 citations·0/0 files stored·Business Horizons

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Political Influence and Corporate Strategies Innovation and Knowledge Management Firm Innovation and Growth

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References

1980Design and marketing of new products 1965EXPLOIT THE PRODUCT LIFE CYCLE 1993New products management 1980Product differentiation advantages of pioneering brands 1987New Products Management 1981Design and marketing of new products 1986Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications 1989The Risky Business of Diversification

Cited by

2003Better late than never: a study of late entrants in household electrical equipment 1991Pioneering and Market Share: Is Entry Time Endogenous and does it Matter?1995Order of market entry, competitive strategy, and financial performance 1988New product forecasting models 1992Pioneering new markets: A comparison of market share winners and losers 1996Imitation as a strategic option for external acquisition of technology

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Year1986

Typearticle

Published1986-03-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations86

Files0 public / 0

ShelfPolitical Influence and Corporate Strategies

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doi10.1016/0007-6813(86)90066-2

openalex_workW2011923596

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1992

Have diffusion rates been accelerating over time?

2017Supplier Innovation Strategy and Performance: A Matter of Supply Chain Market Positioning