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ArticleLessons from new product failures: Five case studies

Sharad Sarin1990

Article1990

Lessons from new product failures: Five case studies

Sharad Sarin · Gour M. Kapur

24 citations·0/0 files stored·Industrial Marketing Management

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Product Development and Customization Innovation and Knowledge Management Technology Assessment and Management

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References

1980Design and marketing of new products 1979The Dimensions of Industrial New Product Success and Failure 1993New products management 1987New Products Management 1981Design and marketing of new products 1984Industrial marketing strategy 1979Identifying industrial new product success: Project NewProd 1984How New Product Strategies Impact on Performance

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1994New product development process: An investigation of success and failure in high-technology and non-high-technology firms 2017Review on Using System Dynamics in Designing Work Systems of Project Organizations 1996The role of predevelopment activities and firm attributes in new product success 2012Transforming the nature and scope of new product development 1997A Causal Model of the Impact of Skills, Synergy, and Design Sensitivity on New Product Performance 2016What Makes a Good Case Study? A Positivist Review of Qualitative Case Research Published in Industrial Marketing Management, 1971–2006

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2011The role of lean launch execution and launch timing on new product performancearticle · 6 shared references 1993Product Innovation Strategies and Performance of Australian Firmsarticle · 6 shared references 1989Simultaneous new product development: Reducing the new product failure ratearticle · 6 shared references 1984The Performance Impact of Product Innovation Strategiesarticle · 5 shared references 1986When entering growth markets, are pioneers better than poachers?article · 5 shared references 1991The Early Stages of New Product Development in Entrepreneurial High‐Tech Firmsarticle · 5 shared references

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Year1990

Typearticle

Published1990-11-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations24

Files0 public / 0

ShelfProduct Development and Customization

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doi10.1016/0019-8501(90)90002-d

openalex_workW1972244952

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