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Simultaneous new product development: Reducing the new product failure rate · Study

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ArticleSimultaneous new product development: Reducing the new product failure rate

G.Dean Kortge1989

Article1989

Simultaneous new product development: Reducing the new product failure rate

G.Dean Kortge · Patrick A. Okonkwo

14 citations·0/0 files stored·Industrial Marketing Management

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Product Development and Customization Business Strategies and Innovation Technology Assessment and Management

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References

1973Marketing Management: Analysis, Planning and Control 1979The Dimensions of Industrial New Product Success and Failure 1986An Investigation into the New Product Process: Steps, Deficiencies, and Impact 1988The rediscovery of the marketing concept 2008Industrial Marketing Management 1978Successful Industrial Products from Customer Ideas 1988Predevelopment activities determine new product success 1982Product policy : concepts, methods, and strategy

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2017Review on Using System Dynamics in Designing Work Systems of Project Organizations

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1990Lessons from new product failures: Five case studiesarticle · 6 shared references 1999Using the Analytic Hierarchy Process in New Product Screeningarticle · 5 shared references 1999The effectiveness of market information in enhancing new product success ratesarticle · 5 shared references 1988The Services and Supplier Choice Influences of Industrial Distributorsarticle · 5 shared references 1988Predevelopment activities determine new product successarticle · 4 shared references 1988Success Factors in Product Innovation: A Selective Review of the Literaturearticle · 4 shared references

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Year1989

Typearticle

Published1989-11-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations14

Files0 public / 0

ShelfProduct Development and Customization

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doi10.1016/0019-8501(89)90009-6

openalex_workW2034060980

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