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Simultaneous new product development: Reducing the new product failure rate
16 references·1 citing·31 second hop
Simultaneous new product development: Reducing the new product failure rate (1989)Simultaneous new product development: Red…Industrial Marketing Management (2008)Industrial Marketing Manageme…The rediscovery of the marketing concept (1988)The rediscovery of the market…Predevelopment activities determine new product success (1988)Predevelopment activities det…Keys to new product success and failure (1987)Keys to new product success a…An Investigation into the New Product Process: Steps, Deficiencies, and Impact (1986)An Investigation into the New…Selecting Winning New Product Projects: Using the NewProd System (1985)Selecting Winning New Product…Industrial marketing strategy (1985)Industrial marketing strategyIndustrial marketing strategy (1984)Industrial marketing strategyThe impact of new product strategies (1983)The impact of new product str…A process model for industrial new product development (1983)A process model for industria…Product policy : concepts, methods, and strategy (1982)Product policy : concepts, me…The Dimensions of Industrial New Product Success and Failure (1979)The Dimensions of Industrial …Management of the sales force (1979)Management of the sales forceSuccessful Industrial Products from Customer Ideas (1978)Successful Industrial Product…Why new industrial products fail (1975)Why new industrial products f…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Review on Using System Dynamics in Designing Work Systems of Project Organizations (2017)Review on Using System Dynami…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Market Orientation: Antecedents and Consequences (1993)SAPPHO updated — project SAPPHO phase II (1993)New Product Development (1995)Faster, better, cheaper: A study of NPD project efficiency and performance tradeoffs (2005)The Organizational Life of an Idea: Integrating Social Network, Creativity and Decision‐Making Perspectives* (2007)Supplying Information to Facilitate Price Discrimination (1994)The Link Between Salespeople’s Job Satisfaction and Customer Satisfaction in a Business-to-Business Context: A Dyadic Analysis (2004)Internationalisation in Industrial Systems — A Network Approach (2015)Interpretive Barriers to Successful Product Innovation in Large Firms (1992)Determinants of New Product Performance: A Review and Meta‐Analysis (1994)Strategic Orientation of the Firm and New Product Performance (1997)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)A Model for Studying R&D. Marketing Interface in the Product Innovation Process (1986)Factors for success in R&D projects and new product innovation: a contextual framework (1997)Shared knowledge, “glitches,” and product development performance (1999)A Propositional Inventory for New Diffusion Research (1985)Demography and Design: Predictors of New Product Team Performance (1992)Unpacking the Concept of Virtuality: The Effects of Geographic Dispersion, Electronic Dependence, Dynamic Structure, and National Diversity on Team Innovation (2006)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)Innovation and Learning: The Two Faces of R & D (1989)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s (1991)INNOVATIVE CAPABILITY, INNOVATION STRATEGY AND MARKET ORIENTATION: AN EMPIRICAL ANALYSIS IN TURKISH SOFTWARE INDUSTRY (2008)Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing (2019)Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle (1989)Pioneering Versus Incremental Innovation: Review and Research Propositions (1994)Product Quality: Impact of Interdepartmental Interactions (1997)
this work references cited by second hop

References

  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1979The Dimensions of Industrial New Product Success and Failure1,122 cited
  • 1986An Investigation into the New Product Process: Steps, Deficiencies, and Impact1,034 cited
  • 1988The rediscovery of the marketing concept679 cited
  • 2008Industrial Marketing Management613 cited
  • 1978Successful Industrial Products from Customer Ideas592 cited
  • 1988Predevelopment activities determine new product success404 cited
  • 1982Product policy : concepts, methods, and strategy372 cited
  • 1984Industrial marketing strategy357 cited
  • 1983A process model for industrial new product development349 cited
  • 1975Why new industrial products fail217 cited
  • 1985Selecting Winning New Product Projects: Using the NewProd System173 cited
  • 1987Keys to new product success and failure110 cited
  • 1983The impact of new product strategies109 cited
  • 1979Management of the sales force100 cited
  • 1985Industrial marketing strategy92 cited

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Cited by

  • 2017Review on Using System Dynamics in Designing Work Systems of Project Organizations51 cited