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Identifying industrial new product success: Project NewProd · Study

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ArticleIdentifying industrial new product success: Project NewProd

Robert G. Cooper1979

Article1979

Identifying industrial new product success: Project NewProd

Robert G. Cooper

317 citations·0/0 files stored·Industrial Marketing Management

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Innovation and Knowledge Management Firm Innovation and Growth Innovation Diffusion and Forecasting

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2007Innovativeness and new product success: insights from the cumulative evidence 1996What Separates Japanese New Product Winners from Losers 1994Pioneering Versus Incremental Innovation: Review and Research Propositions 1996Controllable Factors of New Product Success: A Cross-National Comparison 2008New Product Success: Is It Really Controllable by Managers in Highly Turbulent Environments?1984How New Product Strategies Impact on Performance 1989Successful Innovation Using Strategies to Reduce Consumer Resistance An Empirical Test 1985The R&D-marketing interface in high-technology firms

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Year1979

Typearticle

Published1979-04-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations317

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.1016/0019-8501(79)90052-x

openalex_workW2000326507

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