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Identifying industrial new product success: Project NewProd
0 references·16 citing·53 second hop
Identifying industrial new product success: Project NewProd (1979)Identifying industrial new product succes…New Product Success: Is It Really Controllable by Managers in Highly Turbulent Environments? (2008)New Product Success: Is It Re…Understanding New Markets for New Products (2007)Understanding New Markets for…Innovativeness and new product success: insights from the cumulative evidence (2007)Innovativeness and new produc…Measuring new product success: an empirical investigation of Australian SMEs (2003)Measuring new product success…2 New Product Performance: What Distinguishes the Star Products (2000)2 New Product Performance: Wh…What Separates Japanese New Product Winners from Losers (1996)What Separates Japanese New P…Controllable Factors of New Product Success: A Cross-National Comparison (1996)Controllable Factors of New P…Pioneering Versus Incremental Innovation: Review and Research Propositions (1994)Pioneering Versus Incremental…Identifying New Product Successes in China (1994)Identifying New Product Succe…Successful Innovation Using Strategies to Reduce Consumer Resistance An Empirical Test (1989)Successful Innovation Using S…The new product process: A decision guide for management (1988)The new product process: A de…Resource allocation in the new product process (1988)Resource allocation in the ne…The R&D-marketing interface in high-technology firms (1985)The R&D-marketing interface i…Selecting Winning New Product Projects: Using the NewProd System (1985)Selecting Winning New Product…How New Product Strategies Impact on Performance (1984)How New Product Strategies Im…New Product Scenarios: Prospects for Success (1981)New Product Scenarios: Prospe…Structural equation modeling in practice: A review and recommended two-step approach. 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  • 2007Innovativeness and new product success: insights from the cumulative evidence318 cited
  • 1996What Separates Japanese New Product Winners from Losers310 cited
  • 1994Pioneering Versus Incremental Innovation: Review and Research Propositions290 cited
  • 1996Controllable Factors of New Product Success: A Cross-National Comparison265 cited
  • 2008New Product Success: Is It Really Controllable by Managers in Highly Turbulent Environments?249 cited
  • 1984How New Product Strategies Impact on Performance239 cited
  • 1989Successful Innovation Using Strategies to Reduce Consumer Resistance An Empirical Test227 cited
  • 1985The R&D-marketing interface in high-technology firms226 cited
  • 2007Understanding New Markets for New Products209 cited
  • 1988The new product process: A decision guide for management199 cited
  • 1981New Product Scenarios: Prospects for Success186 cited
  • 1988Resource allocation in the new product process181 cited
  • 20002 New Product Performance: What Distinguishes the Star Products180 cited
  • 1985Selecting Winning New Product Projects: Using the NewProd System173 cited
  • 1994

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Identifying New Product Successes in China
172 cited
  • 2003Measuring new product success: an empirical investigation of Australian SMEs168 cited