An Exploratory Investigation of Organizational Antecedents to New Product Success

Douglas J. Ayers · Robert Francis Dahlstrom · Steven J. Skinner

223 citations0/0 files storedJournal of Marketing Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Innovation and Knowledge Management Marketing and Advertising Strategies Product Development and Customization

Abstract

The authors present a model that suggests that integration between marketing and research and development (R&D), managerial controls, and relational norms influences new product success. The model is tested with a sample of 115 engineers and marketing personnel involved in 19 new product projects for a multinational computer manufacturer. The results indicate that managerial controls influence integration, relational norms, and perceived effectiveness. Integration between marketing and R&D fosters stronger relational norms, perceived effectiveness, and new product success. Relational norms enhance perceptions of effectiveness, yet they have a negative influence on new product success. The authors conclude with a discussion of the implications of these findings for best practice in new product research and application.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 223 citations exist upstream.

References

1979A Paradigm for Developing Better Measures of Marketing Constructs 1977Estimating Nonresponse Bias in Mail Surveys 1977Estimating Nonresponse Bias in Mail Surveys 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment 1973Designing Complex Organizations 1968Organization and Environment: Managing Differentiation and Integration.1979A Conceptual Framework for the Design of Organizational Control Mechanisms 1992Structuring cooperative relationships between organizations

Cited by

2009Investigating the Antecedents of Team-Based Clan Control: Adding Social Capital as a Predictor 2003Beyond market orientation 2017Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies 2004Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Competition 2005Determinants of the Level of Knowledge Application: A Knowledge‐Based and Information‐Processing Perspective*

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.