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When entering growth markets, are pioneers better than poachers?
14 references·13 citing·35 second hop
When entering growth markets, are pioneers better than poachers? (1986)When entering growth markets, are pioneer…Strategic market planning (2016)Strategic market planningDefensive Marketing Strategies (2008)Defensive Marketing StrategiesNew products management (1993)New products managementThe Risky Business of Diversification (1989)The Risky Business of Diversi…New Products Management (1987)New Products ManagementMarket Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications (1986)Market Share Rewards to Pione…Defensive Marketing Strategies (1983)Defensive Marketing StrategiesDesign and marketing of new products (1981)Design and marketing of new p…Product differentiation advantages of pioneering brands (1980)Product differentiation advan…Design and marketing of new products (1980)Design and marketing of new p…Strategic Windows (1978)Strategic WindowsMarketing Research and the New Product Failure Rate (1977)Marketing Research and the Ne…Marketing Research and the New Product Failure Rate (1977)Marketing Research and the Ne…EXPLOIT THE PRODUCT LIFE CYCLE (1965)EXPLOIT THE PRODUCT LIFE CYCLESupplier Innovation Strategy and Performance: A Matter of Supply Chain Market Positioning (2017)Supplier Innovation Strategy …ENDOWMENT EFFECT, STATUS QUO BIAS Y DEFAULT OPTION (2004)ENDOWMENT EFFECT, STATUS QUO …Quality dimensions, capabilities and business strategy: An empirical study in high- tech industry (2003)Quality dimensions, capabilit…Better late than never: a study of late entrants in household electrical equipment (2003)Better late than never: a stu…Timingstrategien — Zeitoptimale Ausgestaltung von Produktentwicklungsbeginn und Markteintritt (1998)Timingstrategien — Zeitoptima…Top management teams and pioneering: a resource-based view (1997)Top management teams and pion…Imitation as a strategic option for external acquisition of technology (1996)Imitation as a strategic opti…Order of market entry, competitive strategy, and financial performance (1995)Order of market entry, compet…Industrial innovation and firm performance: A re-conceptualization and exploratory structural equation analysis (1993)Industrial innovation and fir…Pioneering new markets: A comparison of market share winners and losers (1992)Pioneering new markets: A com…Have diffusion rates been accelerating over time? (1992)Have diffusion rates been acc…Pioneering and Market Share: Is Entry Time Endogenous and does it Matter? (1991)Pioneering and Market Share: …New product forecasting models (1988)New product forecasting modelsInformation and Consumer Behavior (1970)Consumer Information, Product Quality, and Seller Reputation (1982)First-mover advantages (1988)Status quo bias in decision making (1988)Consumer Switching Costs: A Typology, Antecedents, and Consequences (2003)Conditional logit analysis of qualitative choice behavior (1972)A New Approach to Consumer Theory (1976)The Economics of Product Variety: A Survey (1990)Marketing management: analysis. planning. implementation and control (2000)An Information Processing Theory of Consumer Choice (1979)Imitation Costs and Patents: An Empirical Study (1981)The theory and practice of econometrics (1986)Strategic Orientation of the Firm and New Product Performance (1997)Market share: Key to profitability? (1981)Taxonomic Approaches to Studying Strategy: Some Conceptual and Methodological Issues (1984)Order of entry and performance in new markets (1988)Multinational Firm Knowledge, Use of Expatriates, and Foreign Subsidiary Performance (2009)Toward a theory of competitive market signaling: A research agenda (1991)First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework (1995)Product life cycle research: A literature review (1979)The Evolution of New Industries and the Determinants of Market Structure (1990)Profiles of Product Innovators Among Large U.S. Manufacturers (1992)A Propositional Inventory for New Diffusion Research (1985)The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation (2000)The C-OAR-SE procedure for scale development in marketing (2002)The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions (2006)Intellectual capital and new product development performance: The mediating role of organizational learning capability (2008)Understanding innovation (2018)Task partitioning: An innovation process variable (1990)Measuring Preferences for Really New Products (2003)Automated Marketing Research Using Online Customer Reviews (2011)Brand Equity, Brand Preference, and Purchase Intent (1995)Integrating R&D and Marketing: A Review and Analysis of the Literature (1996)Consumer Cocreation in New Product Development (2010)
this work references cited by second hop

References

  • 1980Design and marketing of new products1,131 cited
  • 1965EXPLOIT THE PRODUCT LIFE CYCLE814 cited
  • 1993New products management745 cited
  • 1980Product differentiation advantages of pioneering brands738 cited
  • 1987New Products Management730 cited
  • 1981Design and marketing of new products649 cited
  • 1986Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications569 cited
  • 1989The Risky Business of Diversification365 cited
  • 2008Defensive Marketing Strategies363 cited
  • 1983Defensive Marketing Strategies347 cited
  • 1978Strategic Windows206 cited
  • 1977Marketing Research and the New Product Failure Rate180 cited
  • 1977Marketing Research and the New Product Failure Rate106 cited
  • 2016Strategic market planning79 cited

Cited by

  • 2003Better late than never: a study of late entrants in household electrical equipment120 cited
  • 1991Pioneering and Market Share: Is Entry Time Endogenous and does it Matter?107 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1995Order of market entry, competitive strategy, and financial performance94 cited
  • 1988New product forecasting models76 cited
  • 1993Industrial innovation and firm performance: A re-conceptualization and exploratory structural equation analysis70 cited
  • 1992Pioneering new markets: A comparison of market share winners and losers69 cited
  • 1996Imitation as a strategic option for external acquisition of technology54 cited
  • 1992Have diffusion rates been accelerating over time?51 cited
  • 2017Supplier Innovation Strategy and Performance: A Matter of Supply Chain Market Positioning40 cited
  • 2003Quality dimensions, capabilities and business strategy: An empirical study in high- tech industry34 cited
  • 1997Top management teams and pioneering: a resource-based view34 cited
  • 1998Timingstrategien — Zeitoptimale Ausgestaltung von Produktentwicklungsbeginn und Markteintritt11 cited
  • 2004ENDOWMENT EFFECT, STATUS QUO BIAS Y DEFAULT OPTION0 cited