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Cited by

• 1996Innovation, marketing strategy, environment, and performance257 cited
• 2003Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters256 cited
• 1989Barriers to Entry and Market Entry Decisions in Consumer and Industrial Goods Markets241 cited
• 2003Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage230 cited
• 2003Dyadic adaptation in business‐to‐business markets199 cited
• 2002Service quality in a cellular telecommunications company: a South African experience180 cited
• 1994Delineating the scope of corporate, business, and marketing strategy160 cited
• 2003Marketing planning, market orientation and business performance147 cited
• 1992Diagnosing competitive reactions using (aggregated) scanner data143 cited
• 2004Positioning and branding your organisation127 cited
• 1994The marketing planning process: Behavioral problems compared to analytical techniques in explaining marketing plan credibility126 cited
• 2006Development of archetypes of international marketing strategy101 cited
• 2008Scanning the business environment95 cited
• 2013Relating price strategies and price‐setting practices