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Is there more information in best‐worst choice data?

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References

1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
2005Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice530 cited
2009An international comparison of retail consumer wine choice164 cited
2002Global vs international involvement‐based segmentation99 cited

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2015Best-Worst Scaling: Theory, Methods and Applications438 cited
2010Valuing citizen and patient preferences in health: recent developments in three types of best–worst scaling272 cited
2009Applying best‐worst scaling to wine marketing256 cited
2009What you see may not be what you get: Asking consumers what matters may not reflect what they choose163 cited
2012Testing the robustness of best worst scaling for cross-national segmentation with different numbers of choice sets114 cited
2012Generation Y preferences for wine72 cited
2012Let’s See What They Have . . .63 cited
2014Wine consumers’ preferences in Spain: an analysis using the best-worst scaling approach38 cited
2011Determinants of restaurant's owners/managers selection of wines to be offered on the wine list38 cited
2017Importance of wine attributes: a South African Generation Y perspective

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31 cited

2018Confucianism: measurement and association with workforce performance28 cited

2017Deterring deviant consumer behaviour: when ‘it’s wrong, don’t do it’ doesn’t work27 cited

2022COVID-19’s impact on the perceived risk of ocean cruising: A best-worst scaling study of Australian consumers26 cited

2017Is Mianzi the only Face of Chinese Consumers of Wine?: A Typology of Chinese Consumers of Imported Wine19 cited

2020The importance of wine attributes in an emerging wine-producing country12 cited

2020How are personal values related to choice drivers? An application with Chinese wine consumers8 cited