Article2002

Global vs international involvement‐based segmentation

J‐M. Aurifeille · Pascale G. Quester · Larry Lockshin · Tony Spawton

99 citations0/0 files storedInternational Marketing Review

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Wine Industry and Tourism Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics

Abstract

Using a clusterwise regression analysis of French and Australian wine consumers, the authors explore the question of whether global marketers, who target the same segment around the world, are using a better strategy than international marketers who segment each national market and target the most attractive ones. Using involvement as a segmenting variable, several clusters were found, some warranting the global approach and others more suited for the nationally focused one. Based on the description of each segment, various strategic options appear to be open to retail marketers.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 99 citations exist upstream.

References

1985Measuring Consumer Involvement Profiles 1997Market Segmentation: Conceptual and Methodological Foundations 1987Global strategy: An organizing framework 1989Standardization of International Marketing Strategy: Some Research Hypotheses 1997Retail relationships and store loyalty: A multi-level perspective 1989A causal model of consumer involvement 1985Selected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvement 1998The influence of consumption situation and product involvement over consumers’ use of product attribute

Cited by

2015Best-Worst Scaling: Theory, Methods and Applications 2019Environmental consciousness of European consumers: A segmentation-based study 2015Effects of loyalty program rewards on store loyalty 2014Extrinsic attributes responsible for red wine quality perception: A cross-cultural study between France and Spain 2015Purchasing Wine Online: The Effects of Social Influence, Perceived Usefulness, Perceived Ease of Use, and Wine Involvement

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.