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Global vs international involvement‐based segmentation

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References

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1985Selected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvement452 cited
1998The influence of consumption situation and product involvement over consumers’ use of product attribute350 cited
2000Using Means-End Chains for Analysing Occasions - Not Buyers93 cited
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2015Best-Worst Scaling: Theory, Methods and Applications438 cited
2019Environmental consciousness of European consumers: A segmentation-based study141 cited
2015Effects of loyalty program rewards on store loyalty105 cited
2014Extrinsic attributes responsible for red wine quality perception: A cross-cultural study between France and Spain98 cited
2015

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Purchasing Wine Online: The Effects of Social Influence, Perceived Usefulness, Perceived Ease of Use, and Wine Involvement

96 cited

2011A consumer‐oriented segmentation study in the Swiss wine market90 cited

2012Product involvement, brand loyalty, and country-of-origin brand preferences of Japanese wine consumers89 cited

2004Perceptions of countries as producers of consumer goods78 cited

2011Using product and retail choice attributes for cross‐national segmentation77 cited

2013Perceived risk, risk-reduction strategies (RRS) and consumption occasions76 cited

2009Is there more information in best‐worst choice data?76 cited

2009Predicting Consumption, Wine Involvement and Perceived Quality of Australian Red Wine67 cited

2008Consumer attitudes towards local wines in an emerging region: a segmentation approach65 cited

2009A cross‐cultural comparison of choice criteria for wine in restaurants64 cited

2006Who Standardizes Advertising more Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries’ Advertising Practices in the European Union62 cited

2009Wine service marketing, value co‐creation and involvement: research issues59 cited