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Intermedia Substitutability and Market Demand by National Advertisers
16 references·2 citing·38 second hop
Intermedia Substitutability and Market Demand by National Advertisers (2001)Intermedia Substitutability and Market De…Consumer Information Search Revisited: Theory and Empirical Analysis (1997)Consumer Information Search R…Dating Turning Points in the Business Cycle (1994)Dating Turning Points in the …Integrated Marketing Communications (1992)Integrated Marketing Communic…Handbook of consumer behavior (1991)Handbook of consumer behaviorModern industrial organization (1990)Modern industrial organizationThe Morishima Elasticity of Substitution; Symmetry, Constancy, Separability, and its Relationship to the Hicks and Allen Elasticities (1981)The Morishima Elasticity of S…The economic theory of index numbers: a survey (1981)The economic theory of index …Economics and Consumer Behavior (1980)Economics and Consumer Behavi…Specification Tests in Econometrics (1978)Specification Tests in Econom…The Economic Consequences of Advertising (1975)The Economic Consequences of …Advertising as Information (1974)Advertising as InformationThe translog function and the substitution of equipment, structures, and labor in U.S. manufacturing 1929-68 (1973)The translog function and the…The Economics of Advertising. (1973)The Economics of Advertising.The economics of advertising (1972)The economics of advertisingPrice Theory (1962)Price TheoryThe Theory of Price. (1954)The Theory of Price.Media substitution in advertising: A spirited case study (2007)Media substitution in adverti…ALCOHOL ADVERTISING IN MAGAZINES: DO BEER, WINE, AND SPIRITS ADS TARGET YOUTH? (2006)ALCOHOL ADVERTISING IN MAGAZI…A Theory of Production (1928)The Explanation of Productivity Change (1967)Transcendental Logarithmic Production Frontiers (1973)A Comparative Application of Data Envelopment Analysis and Translog Methods: An Illustrative Study of Hospital Production (1986)Evaluating the cost-efficiency of the Italian banking system: What can be learned from the joint application of parametric and non-parametric techniques (1997)Is the U.S. Aggregate Production Function Cobb-Douglas? New Estimates of the Elasticity of Substitution (2004)Crime and Punishment: An Economic Approach (1968)Information and Consumer Behavior (1970)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)On the Pooling of Time Series and Cross Section Data (1978)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Econometric Analysis of Cross Section and Panel Data (2001)Estimating Standard Errors in Finance Panel Data Sets: Comparing Approaches (2008)Dimensions of Consumer Expertise (1987)External Search Effort: An Investigation Across Several Product Categories (1987)Consumer perceived risk: conceptualisations and models (1999)Understanding online purchase intentions: contributions from technology and trust perspectives (2003)Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study (2005)The free cash flow hypothesis for sales growth and firm performance (2000)Idiosyncratic Volatility and Product Market Competition* (2006)The Psychology of Competition (2013)Strategic Orientation of the Firm and New Product Performance (1997)Costly Search and Mutual Fund Flows (1998)Investor Psychology and Asset Pricing (2001)Taxation by Regulation (1971)Why not a political Coase theorem? Social conflict, commitment, and politics (2003)Human Capital Theory (2014)An Almost Ideal Demand System (1980)The analysis of household surveys (1997)Estimating wealth effects without expenditure data—or tears: An application to educational enrollments in states of India (2001)Why Do Corporations Give to Charity? (1988)Caveat Emptor: The Construction of Nonprofit Consumer Watchdog Organizations (1998)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Notes on endogenous change of tastes (1971)Present at the biotechnological revolution: transformation of technological identity for a large incumbent pharmaceutical firm (1997)In Defense of Inequality (1999)
this work references cited by second hop

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  • 1980Economics and Consumer Behavior4,284 cited
  • 1974Advertising as Information3,430 cited
  • 1990Modern industrial organization1,693 cited
  • 1991Handbook of consumer behavior1,033 cited
  • 1954The Theory of Price.850 cited
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  • 1973The translog function and the substitution of equipment, structures, and labor in U.S. manufacturing 1929-68715 cited
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  • 1981The economic theory of index numbers: a survey314 cited
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  • 1981The Morishima Elasticity of Substitution; Symmetry, Constancy, Separability, and its Relationship to the Hicks and Allen Elasticities167 cited
  • 1975The Economic Consequences of Advertising135 cited
  • 1994Dating Turning Points in the Business Cycle117 cited

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Cited by

  • 2006ALCOHOL ADVERTISING IN MAGAZINES: DO BEER, WINE, AND SPIRITS ADS TARGET YOUTH?16 cited
  • 2007Media substitution in advertising: A spirited case study14 cited