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Marketing new industrial products
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Marketing new industrial products (1976)Marketing new industrial productsThe World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiency (1996)The World Wide Web as an Adve…Marketing communication and the world wide web (1996)Marketing communication and t…Organizational culture and adoption of high‐technology products (1994)Organizational culture and ad…Industrial buying and creative marketing (1967)A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet (1988)WebQual: A Web quality instrument (1999)Marketing management: analysis. planning. implementation and control (2000)Does the Internet improve business? An empirical inquiry into the perceived strategic value and contribution of the Internet (2002)Pioneering the Development of a Scale to Measure E-Tailer Image (2005)The diffusion of innovations (1983)Of strategies, deliberate and emergent (1985)Diffusion of Innovations 1 (2019)A Sociocultural Analysis of a Midwestern American Flea Market (1990)Building customer relationships online: the Web site designers’ perspective (2001)Mobile digital technology: Emerging issue for marketing (2002)Using the S-o-r Model to Understand the Impact of Website Attributes on the Online Shopping Experience (2012)
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  • 1996The World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiency119 cited
  • 1996Marketing communication and the world wide web118 cited
  • 1994Organizational culture and adoption of high‐technology products7 cited

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