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ArticleMarketing communication and the world wide web

Pierre R. Berthon1996

Article1996

Marketing communication and the world wide web

Pierre R. Berthon · LEYLAND F. PITT · Richard Thomas Watson

118 citations·0/0 files stored·Business Horizons

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Digital Marketing and Social Media Marketing and Advertising Strategies Media and Digital Communication

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References

2000Marketing management: analysis. planning. implementation and control 1967Industrial buying and creative marketing 1988A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet 1990A Sociocultural Analysis of a Midwestern American Flea Market 1995Managing in the marketspace 1991Interactive Marketing: Exploiting the Age of Addressability 2021Sales Force Management 1996THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM

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1996The World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiencyarticle · 9 shared references 1996THE WORLD WIDE WEB AS AN ADVERTISING MEDIUMarticle · 7 shared references 2004The complementary effect of trade shows on personal sellingarticle · 5 shared references 2000The Impact of Internet Use on Business-to-Business Marketingarticle · 3 shared references 1998Marketing opportunities in the digital worldarticle · 3 shared references 2003The moderating effect of selling situation on the adaptive selling strategy–selling effectiveness relationshiparticle · 3 shared references

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Year1996

Typearticle

Published1996-09-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations118

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/s0007-6813(96)90063-4

openalex_workW1964570679

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