SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketing communication and the world wide web
16 references·0 citing·40 second hop
Marketing communication and the world wide web (1996)Marketing communication and the world wid…Sales Force Management (2021)Sales Force ManagementMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM (1996)THE WORLD WIDE WEB AS AN ADVE…When Marketing and Strategy Become One (1995)When Marketing and Strategy B…Managing in the marketspace (1995)Managing in the marketspaceMaking Money on the Internet (1995)Making Money on the InternetDo Trade Shows Pay Off? (1995)Do Trade Shows Pay Off?A Three-Stage Model of Industrial Trade Show Performance (1995)A Three-Stage Model of Indust…Interactive Marketing: Exploiting the Age of Addressability (1991)Interactive Marketing: Exploi…A Sociocultural Analysis of a Midwestern American Flea Market (1990)A Sociocultural Analysis of a…A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet (1988)A Naturalistic Inquiry into B…Marketing new industrial products (1976)Marketing new industrial prod…Sales Force Management (1970)Sales Force ManagementUse of Consumer Panels for Brand-Share Prediction (1968)Use of Consumer Panels for Br…Use of Consumer Panels for Brand-Share Prediction (1968)Use of Consumer Panels for Br…Industrial buying and creative marketing (1967)Industrial buying and creativ…The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Mail and Telephone Surveys: The Total Design Method. (1982)Qualitative Data Analysis: A Sourcebook of New Methods (1986)Possessions and the Extended Self (1988)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Marketing Management: Analysis, Planning and Control (1973)Assessing Trade Show Functions and Performance: An Exploratory Study (1987)Market Response Models: Econometric and Time Series Analysis (1989)Relationship learning at trade shows: Its antecedents and consequences (2005)Marketing resources and performance of exhibitor firms in trade shows: A contingent resource perspective (2006)Representing markets: The shaping of fashion trends by French and Italian fabric companies (2006)The Presentation of Self in Everyday Life. (1956)Analysis and Interpretation of Qualitative Data in Consumer Research (1994)The Impact of New Media on Customer Relationships (2010)Looking for Information: A Survey of Research on Information Seeking, Needs, and Behavior (2016)The Interpretation of Cultures (2017)Rabelais and his world (2020)Advertising and Promotion Management (1987)ABELL F. Dereck, Defining The Business. The Starting Point of Strategic Planning . USA, Prentice Hall, Englewood Cliffs, New Jersey, 1980. (1996)Generalizing about Trade Show Effectiveness: A Cross-National Comparison (1997)Using trade fairs in key account management (2002)Exploring visitor experiences at trade shows (2010)Do Citizenship Behaviors Matter More for Managers Than for Salespeople? (1999)Strategy type and performance: the influence of sales force management (2000)A model of close business relationships in China (guanxi) (2001)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Do electronic marketplaces lower the price of goods? (1998)Innovation strategies and technology for experience-based tourism (2002)Past, Present, and Future of Electronic Word of Mouth (EWOM) (2020)Privacy versus willingness to disclose in e-commerce exchanges: The effect of risk awareness on the relative role of trust and control (2003)Prospects for Personalization on the Internet (2009)The role of interactivity in e-tailing: Creating value and increasing satisfaction (2009)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Antecedents and consequences of trust and satisfaction in buyer‐seller relationships (1998)A review of methods supporting supplier selection (2001)Web advertising: gender differences in beliefs, attitudes and behavior (2003)Involvement theory in constructing bloggers' intention to purchase travel products (2009)
this work references cited by second hop

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1967Industrial buying and creative marketing994 cited
  • 1988A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet719 cited
  • 1990A Sociocultural Analysis of a Midwestern American Flea Market651 cited
  • 1995Managing in the marketspace471 cited
  • 1991Interactive Marketing: Exploiting the Age of Addressability417 cited
  • 2021Sales Force Management396 cited
  • 1996THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM330 cited
  • 1995A Three-Stage Model of Industrial Trade Show Performance182 cited
  • 1995Do Trade Shows Pay Off?153 cited
  • 1968Use of Consumer Panels for Brand-Share Prediction144 cited
  • 1970Sales Force Management82 cited
  • 1968Use of Consumer Panels for Brand-Share Prediction79 cited
  • 1995When Marketing and Strategy Become One16 cited
  • 1976Marketing new industrial products15 cited
  • 1995Making Money on the Internet13 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work