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Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Dell · Study

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ArticleBrand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Dell

Unknown author2002

Article2002

Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Dell

Unknown author

89 citations·0/0 files stored·Journal of Product & Brand Management

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American History and Culture Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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2009A Brief History of Branding in China 2003Developing the Brand: The Case of Alcohol, 1800–1880 2005Discretionary unplanned buying in consumer society 2008Entrepreneurship and the development of global brands 2014Historical research in marketing theory and practice: a review essay 2007Blonde and blue‐eyed? Globalizing beauty, c.1945–c.19801 2005Strategic human resource management in department stores: An historical perspective 2008Relationship Marketing at Wanamaker's in the Nineteenth and Early Twentieth Centuries

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Year2002

Typearticle

Published2002-02-01

VenueJournal of Product & Brand Management

ISSN-L1061-0421

Languageen

Citations89

Files0 public / 0

ShelfAmerican History and Culture

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doi10.1108/jpbm.2002.11.1.52.1

openalex_workW1549650319

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