SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Dell
0 references·16 citing·55 second hopsampled
Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Dell (2002)Brand New: How Entrepreneurs Earned Consu…Coffeehouses And The Art Of Social Engagement: An Analysis Of Portland Coffeehouses (2017)Coffeehouses And The Art Of S…Consuming Brands (2015)Consuming BrandsHistorical research in marketing theory and practice: a review essay (2014)Historical research in market…Catalonian Trademarks and the Development of Marketing Knowledge in Spain, 1850–1946 (2012)Catalonian Trademarks and the…French Connections: The International Propagation of Trademarks in the Nineteenth Century (2009)French Connections: The Inter…A Brief History of Branding in China (2009)A Brief History of Branding i…“Making Connections”: Insights into Relationship Marketing from the Australasian Stock and Station Agent Industry (2009)“Making Connections”: Insight…Relationship Marketing at Wanamaker's in the Nineteenth and Early Twentieth Centuries (2008)Relationship Marketing at Wan…French Connections: The International Propagation of Trademarks in the Nineteenth Century (2008)French Connections: The Inter…Entrepreneurship and the development of global brands (2008)Entrepreneurship and the deve…Blonde and blue‐eyed? Globalizing beauty, c.1945–c.19801 (2007)Blonde and blue‐eyed? Globali…Strategic human resource management in department stores: An historical perspective (2005)Strategic human resource mana…Discretionary unplanned buying in consumer society (2005)Discretionary unplanned buyin…Cavity Protection or Cosmetic Perfection? Innovation and Marketing of Toothpaste Brands in the United States and Western Europe, 1955–1985 (2004)Cavity Protection or Cosmetic…Developing the Brand: The Case of Alcohol, 1800–1880 (2003)Developing the Brand: The Cas…Business Enterprises and Global Worlds (2002)Business Enterprises and Glob…Scale and Scope (1990)Scale and Scope: The Dynamics of Industrial Capitalism (1991)Networks and Knowledge: The Beginning and End of the Port Commodity Chain, 1703–1860 (2005)From The Condition of the Working Class in England (1845) (2009)Beer, brewing, and business history (2016)Developing Buyer-Seller Relationships (1987)The Commitment-Trust Theory of Relationship Marketing (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Microeconomic reform (2014)The Cambridge Economic History of Australia (2014)La innovación en el paradigma del marketing relacional (2020)The Buying Impulse (1987)Advances in Consumer Research (1992)Discretionary Expenditure and Tourism Consumption: Insights from a Choice Experiment (2007)Benign envy (2011)Impulse purchases of groceries in France and Sweden (2011)Advances in Consumer Research (2025)Zero defections: quality comes to services. (1990)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Competition, cooperation and open price associations (2009)B2B: A Paradigm Shift from Economic Exchange to Behavioral Theory: A Quest for Better Explanations and Predictions (2016)Avoiding academic irrelevance in the marketing discipline: the promise of the history of marketing thought (2017)THE GLOBALIZATION OF MARKETS (1983)Beauty and the Labor Market (1993)Imperial Leather: Race, Gender and Sexuality in the Colonial Contest (1997)Globalization and Beauty: A Historical and Firm Perspective * (2011)Managing Political Risk in Global Business: Beiersdorf 1914–1990 (2011)Sustainable Sourcing of Organic Skincare Ingredients: A Critical Analysis of Ethical Concerns and Environmental Implications (2024)Possessions and the Extended Self (1988)Evolving to a New Dominant Logic for Marketing (2003)The American Marketing Association (2014)Restoring luxury corporate heritage brands: From crisis to ascendency (2015)Mapping the absence: a theological critique of posthumanist influences in marketing and consumer research (2020)Managing brand equity : capitalizing on the value of a brand name. (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)The subsiding sizzle of advertising history (2011)Multi-stakeholder brand narratives: an analysis of the construction of artistic brands (2015)Do corporate image and reputation drive brand equity in India and China? - Similarities and differences (2017)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)Qualitative research & evaluation methods (2002)Franchised and Small, the Most Beautiful of All; HRM and Performance in Plural Systems (2010)Cultural Influence on Strategic Human Resource Management Practices: A Jordanian Case Study (2016)An exploratory study on factors contributing to job dissatisfaction of retail employees in India (2021)The structural transformation of the public sphere: an inquiry into a category of bourgeois society (1990)Bowling alone (2000)Bowling alone: the collapse and revival of American community (2000)Lone not lonely: Conceptualising the lone consumer servicescape through speciality coffee (2021)Putting Geographical Information Science in Place – Towards Theories of Platial Information and Platial Information Systems (2022)On the representation of places (2023)Exploration and Exploitation in Organizational Learning (1991)The Knowledge-Creating Company (1995)The Knowledge-Creating Company (1998)Organizational innovation in the multinational enterprise: Internalization theory and business history (2018)Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment: An empirical study of B2B E-commerce platform (2020)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

No references inside the corpus for this window.

Cited by

  • 2009A Brief History of Branding in China85 cited
  • 2003Developing the Brand: The Case of Alcohol, 1800–188081 cited
  • 2005Discretionary unplanned buying in consumer society80 cited
  • 2008Entrepreneurship and the development of global brands65 cited
  • 2014Historical research in marketing theory and practice: a review essay62 cited
  • 2007Blonde and blue‐eyed? Globalizing beauty, c.1945–c.1980156 cited
  • 2005Strategic human resource management in department stores: An historical perspective44 cited
  • 2008Relationship Marketing at Wanamaker's in the Nineteenth and Early Twentieth Centuries41 cited
  • 2009“Making Connections”: Insights into Relationship Marketing from the Australasian Stock and Station Agent Industry37 cited
  • 2017Coffeehouses And The Art Of Social Engagement: An Analysis Of Portland Coffeehouses33 cited
  • 2012Catalonian Trademarks and the Development of Marketing Knowledge in Spain, 1850–194631 cited
  • 2004Cavity Protection or Cosmetic Perfection? Innovation and Marketing of Toothpaste Brands in the United States and Western Europe, 1955–198527 cited
  • 2008French Connections: The International Propagation of Trademarks in the Nineteenth Century26 cited
  • 2002Business Enterprises and Global Worlds

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

26 cited
  • 2009French Connections: The International Propagation of Trademarks in the Nineteenth Century23 cited
  • 2015Consuming Brands20 cited