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ArticleRealize Your Customers' Full Profit Potential

Leonard A. Schlesinger1995

Article1995

Realize Your Customers' Full Profit Potential

Leonard A. Schlesinger · Alan W.H. Grant

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Customer churn and segmentation Customer Service Quality and Loyalty Corporate Governance and Management

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1998Predictors of equity in relationships between financial services providers and retail customers 2006Deriving and exploring behavior segments within a retail loyalty card program 2005Applying the service profit chain to analyse retail performance 1999Retention sans frontieres: issues for financial service retailers 2000Valuing customers and loyalty: The rhetoric of customer focus versus the reality of alienation and exclusion of (de valued) customers 2003Relationship marketing in online business‐to‐business markets 2007Customer Value Management: An Overview and Research Agenda 1998How relational norms affect compliance in industrial buying

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Year1995

Typearticle

Published1995-10-01

Languageen

Citations107

Files0 public / 0

ShelfCustomer churn and segmentation

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openalex_workW1549773599

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