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Cited by

• 1998Predictors of equity in relationships between financial services providers and retail customers135 cited
• 2006Deriving and exploring behavior segments within a retail loyalty card program96 cited
• 2005Applying the service profit chain to analyse retail performance87 cited
• 1999Retention sans frontieres: issues for financial service retailers80 cited
• 2000Valuing customers and loyalty: The rhetoric of customer focus versus the reality of alienation and exclusion of (de valued) customers65 cited
• 2003Relationship marketing in online business‐to‐business markets65 cited
• 2007Customer Value Management: An Overview and Research Agenda58 cited
• 1998How relational norms affect compliance in industrial buying56 cited
• 2004The relative importance of technology in enhancing customer relationships in banking – a Scottish perspective54 cited
• 2001Data data everywhere – and not a byte of use?50 cited
• 2001Wrapped input selection using multilayer perceptrons for repeat‐purchase modeling in direct marketing43 cited
• 2018Identifying valuable customer segments in online fashion markets: An implication for customer tier programs38 cited
• 2013Response Modeling in Direct Marketing37 cited
• 2004