KEY ACCOUNT MANAGEMENT

Dennis J. Cahill

15 citations0/0 files storedInternational Marketing Review

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Organizational Learning and Leadership Marketing and Advertising Strategies Innovation and Knowledge Management

Abstract

This article presents the concept of the “learning organization” as a means to establish and preserve competitive advantage. This concept, relatively new and most familiar to those who specialize in organization studies, is defined and described in practical terms. One of the most difficult aspects of developing a learning organization is maintaining an outward focus, as the marketing concept demands. Maintaining communications with the firm’s key accounts is presented as the method for achieving an easier transition to the learning organization.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 15 citations exist upstream.

References

1995The fifth discipline fieldbook: Strategies and tools for building a learning organization 1991ORGANIZATIONAL MEMORY 1993Sculpting the Learning Organization: Lessons in the Art and Science of Systemic Change 1995Competing for the future: Break-through strategies for seizing control of your industry and creating the markets of tomorrow 1992Organizational learning: A review of the literature with implications for HRD professionals 1993Transforming the practice of management 1994The Building Blocks of the Learning Organization.1994Re-educating the corporation: foundations for the learning organization

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.