The managerial implications of the learning organization: a new tool for internal marketing

Dennis J. Cahill

107 citations0/0 files storedJournal of Services Marketing

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Organizational Learning and Leadership Innovation and Knowledge Management Organizational Management and Innovation

Abstract

Seeks to introduce to marketing the concept of the “learning organization” from the organizational behavior field with specific application as a method for implanting internal marketing in services organizations.

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1991The fifth discipline, the art and practice of the learning organization 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing 1992Marketing Services: Competing Through Quality 1995The fifth discipline fieldbook: Strategies and tools for building a learning organization 1994Market Information Processing and Organizational Learning 1991ORGANIZATIONAL MEMORY 1994From Marketing Mix to Relationship Marketing 1993Sculpting the Learning Organization: Lessons in the Art and Science of Systemic Change

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