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Miscomprehension Rates for Prescription Drug Advertisements
12 references·0 citing·50 second hop
Miscomprehension Rates for Prescription Drug Advertisements (2012)Miscomprehension Rates for Prescription D…Audience Involvement in Advertising: Four Levels (1984)Audience Involvement in Adver…The Information Processing of Pictures in Print Advertisements (1983)The Information Processing of…Viewer Miscomprehension of Televised Communication: Selected Findings (1982)Viewer Miscomprehension of Te…Identifying Misleading Advertising (1981)Identifying Misleading Advert…Psychology of pragmatic implication: Information processing between the lines. (1978)Psychology of pragmatic impli…Effects of interactive imagery on learning: Application to advertising. (1977)Effects of interactive imager…Comprehension of pragmatic implications in advertising. (1977)Comprehension of pragmatic im…Altering comprehension: The effect of biasing titles on text comprehension (1977)Altering comprehension: The e…The role of inferences in discourse comprehension (1976)The role of inferences in dis…Communication modality as a determinant of message persuasiveness and message comprehensibility. (1976)Communication modality as a d…The Cognitive Processes Mediating Acceptance of Advertising (1973)The Cognitive Processes Media…Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change (1968)Cognitive Learning, Cognitive…Unobtrusive Measures: Nonreactive Research in the Social Sciences (1966)Involvement: a Potentially Important Mediator of Consumer Behavior (1979)Consumer Involvement and Deception from Implied Advertising Claims (1995)Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims (2011)Product-Oriented Web Technologies and Product Returns: An Exploratory Study (2013)Conceptual dependency: A theory of natural language understanding (1972)The language-as-fixed-effect fallacy: A critique of language statistics in psychological research (1973)Conceptual Information Processing (1975)Inference and coherence∗ (1978)The role of case‐filling inferences in the coherence of brief passages∗ (1980)Children's Use of Successive dues to Generate and Monitor Inferences (1983)Statistical principles in experimental design. (1962)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)A Propositional Inventory for New Diffusion Research (1985)The Influence of Message Framing and Issue Involvement (1990)Seven Models of Framing: Implications for Public Relations (1999)THE CASE FOR CASE. (1967)Educational Psychology: A Cognitive View (1968)Effects of Knowledge Organization on Task Performance (1984)Effects of content representation and readers’ prior knowledge on the comprehension of hypertext (2003)Cohesion in English (2014)An Evaluation of Gamified Training: Using Narrative to Improve Reactions and Learning (2017)The Psychology of Radio (1937)The Psychology of Radio (1971)Speed of speech and persuasion. (1976)Sex differences in influenceability. (1978)Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues (1991)Communication And Persuasion (2017)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Buyer Behavior (1971)Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)The Functional Approach to the Study of Attitudes (1960)The Open and Closed Mind (1960)The Handbook of Social Psychology (1969)Effects of involvement on persuasion: A meta-analysis. (1989)CURRENT RESEARCH IN SOCIAL PSYCHOLOGY (1996)Attitude change: Multiple roles for persuasion variables. (1998)Black's Law Dictionary (1891)Models and Metaphors (1962)How To Do Things With Words (1975)Dimensions of Consumer Expertise (1987)Constructing inferences during narrative text comprehension. (1994)Police-induced confessions: Risk factors and recommendations. (2009)Reliability of Nominal Data Based on Qualitative Judgments (1989)Reliability Measures for Qualitative Data: Theory and Implications (1994)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Effects of Self-Referencing on Persuasion (1995)Designing persuasive destination websites: A mental imagery processing perspective (2011)Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands (2018)
this work references cited by second hop

References

  • 1984Audience Involvement in Advertising: Four Levels1,017 cited
  • 1968Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change1,001 cited
  • 1983The Information Processing of Pictures in Print Advertisements584 cited
  • 1976Communication modality as a determinant of message persuasiveness and message comprehensibility.477 cited
  • 1973The Cognitive Processes Mediating Acceptance of Advertising466 cited
  • 1978Psychology of pragmatic implication: Information processing between the lines.294 cited
  • 1977Effects of interactive imagery on learning: Application to advertising.268 cited
  • 1977Altering comprehension: The effect of biasing titles on text comprehension173 cited
  • 1981Identifying Misleading Advertising152 cited
  • 1976The role of inferences in discourse comprehension103 cited
  • 1982Viewer Miscomprehension of Televised Communication: Selected Findings80 cited
  • 1977Comprehension of pragmatic implications in advertising.71 cited

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