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Sales Promotion Management · Study

BookSales Promotion Management

Don E. Schultz1982

Book1982

Sales Promotion Management

Don E. Schultz · William Allen Robinson

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Marketing and Advertising Strategies Supply Chain and Inventory Management Consumer Market Behavior and Pricing

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1985A two‐factor classification of competitive strategy variables 2011The Effectiveness of Sales Promotion Tools among Indian Consumers: An Empirical Study 2012Effect of sales promotion on consumer behavior based on culture 2015Consumer perceptions of bundles and time‐limited promotion deals: Do contracts matter?1985Couponing as a Promotional Tool: Consumers Do Benefit

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Year1982

Typebook

Published1982-08-01

Languageen

Citations40

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ShelfMarketing and Advertising Strategies

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openalex_workW1552332209

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