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Sales Promotion Management
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Sales Promotion Management (1982)Sales Promotion ManagementConsumer perceptions of bundles and time‐limited promotion deals: Do contracts matter? (2015)Consumer perceptions of bundl…The effects of price promotion depth on new and mature products (2014)The effects of price promotio…Effect of sales promotion on consumer behavior based on culture (2012)Effect of sales promotion on …The Effectiveness of Sales Promotion Tools among Indian Consumers: An Empirical Study (2011)The Effectiveness of Sales Pr…Couponing as a Promotional Tool: Consumers Do Benefit (1985)Couponing as a Promotional To…A two‐factor classification of competitive strategy variables (1985)A two‐factor classification o…The Economics of Information (1961)Prospect Theory: An Analysis of Decision under Risk (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Marketing strategies for highly volatile emerging markets: an empirical study from Pakistani cellular industry (2020)The effects of constrained mobile coupons in the mobile channel (2023)Greening the telecommunications industry – Consumer preferences and surcharges for environmental attributes of mobile phone plans (2025)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Price-Induced Patterns of Competition (1989)Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Sales Promotion and Brand Loyalty: Some New Insights (2015)What Makes a Consumer Redeem Digital Coupons? Behavioral Insights from Grounded Theory Approach (2021)Impact of sales promotion on consumer buying behavior in the apparel industry (2024)Theories in Social Psychology. (1966)Marketing Management: Analysis, Planning and Control (1973)Consumer Response to Promotional Deals (1978)Strategy formulation : analytical concepts (1978)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)In search of excellence: Lessons from America's best- run companies (1983)Determinants of success in service industries: a PIMS‐based empirical investigation (1993)Strategic groups as subsets of strategic scope groups in the Belgian brewing industry (1997)Cultural distance and its implication for the duration of the international alliance in a high technology sector (2012)Dimensions of Consumer Expertise (1987)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Sales Promotion: Concepts, Methods and Strategies (1990)Marketing across cultures (1997)Convergence and divergence in consumer behavior: implications for international retailing (2002)Cross-cultural examination of the effects of promotional framing on consumers’ responses: A comparison of China and Pakistan (2016)“Influence of Consumer Sales Promotion on Consumers’ Purchasing Behaviour of the Retailing of Consumer Goods in Tema, Ghana” (2020)
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  • 1985A two‐factor classification of competitive strategy variables75 cited
  • 2011The Effectiveness of Sales Promotion Tools among Indian Consumers: An Empirical Study38 cited
  • 2012Effect of sales promotion on consumer behavior based on culture30 cited
  • 2015Consumer perceptions of bundles and time‐limited promotion deals: Do contracts matter?22 cited
  • 1985Couponing as a Promotional Tool: Consumers Do Benefit11 cited
  • 2014The effects of price promotion depth on new and mature products9 cited

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