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Cited by

• 2005A positioning strategy for a tourist destination, based on analysis of customers' perceptions and satisfactions186 cited
• 1999Dealing with Resource Disadvantage: Generic Strategies for SMEs157 cited
• 1997Target marketing and segmentation: valid and useful tools for marketing61 cited
• 2018Market Segmentation Analysis and Visualization using K-Mode Clustering Algorithm for E-Commerce Business55 cited
• 2015A Data-Driven Network Analysis Approach to Predicting Customer Choice Sets for Choice Modeling in Engineering Design41 cited
• 2001Generic marketing strategies for small and medium-sized enterprises – conceptual framework and examples from Asia39 cited
• 2006Niche market strategy in the textile and apparel industry36 cited
• 2005Loyalty to price tiers in purchases of bottled wine29 cited
• 2019The role of industries’ environmental reputation and competitive intensity on sustainability marketing strategy27 cited
• 2020Personality segmentation of users through mining their mobile usage patterns24 cited
• 2012Data mining framework for customer lifetime value-based segmentation20 cited
• 2009Do product variants appeal to different segments of buyers within a category?20 cited
• 2022Peer-to-peer accommodation in the time of COVID-19: A segmentation approach from the perspective of tourist safety