SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Semiotic Marketing and Product Conceptualization · Study

ChapterShelves

ChapterSemiotic Marketing and Product Conceptualization

Unknown author1987

Chapter1987

Semiotic Marketing and Product Conceptualization

Unknown author

23 citations·0/0 files stored·De Gruyter eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Semiotics and Representation Studies Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 23 citations exist upstream.

Cited by

2004Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics 2015A Semiotic Perspective on Innovative Behavior 2006Instrumentalisation de la sémiotique au service de la publicité et du marketing : état des lieux 2016The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage 1996American automobile names 2013Symbolic Consumption by Teenagers: A Discussion through the Optics of Appearance and Identity 2009Haptische Reize in der Kommunikation

Details

Year1987

Typechapter

Published1987-12-31

VenueDe Gruyter eBooks

Languageen

Citations23

Files0 public / 0

ShelfSemiotics and Representation Studies

Identifiers

doi10.1515/9783110853254.41

openalex_workW155281064

Links

Imported from OpenAlex (CC0) — nothing here is generated.