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Semiotic Marketing and Product Conceptualization
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Semiotic Marketing and Product Conceptualization (1987)Semiotic Marketing and Product Conceptual…The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage (2016)The legends of tomorrow: A se…A Semiotic Perspective on Innovative Behavior (2015)A Semiotic Perspective on Inn…Symbolic Consumption by Teenagers: A Discussion through the Optics of Appearance and Identity (2013)Symbolic Consumption by Teena…Haptische Reize in der Kommunikation (2009)Haptische Reize in der Kommun…Instrumentalisation de la sémiotique au service de la publicité et du marketing : état des lieux (2006)Instrumentalisation de la sém…Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics (2004)Pursuing the meaning of meani…American automobile names (1996)American automobile namesConsumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance (1986)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Images in Advertising: The Need for a Theory of Visual Rhetoric (1994)L’outil et l’ethos. Quand sémiotique, communication et organisation progressent dans l’application (2011)The Measurement of Meaning (1957)ASPECTS OF THE THEORY OF SYNTAX (1964)Identity constructions in multilingual advertising (2001)Metaphors We Live By (2003)Collected Papers of Charles Sanders Peirce (1935)Simulacra and Simulation (1995)Reading images: the grammar of visual design (1996)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Politicizing Consumer Culture: Advertising's Appropriation of Political Ideology in China's Social Transition (2008)Country-image discourse model: Unraveling meaning, structure, and function of country images (2011)Identity : Youth and Crisis. 1968 (1968)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Possessions and the Extended Self (1988)The Hero with a Thousand Faces (1949)Consumer Evaluations of Brand Extensions (1990)Building Strong Brands (1995)Mapping the luxury research landscape: A bibliometric citation analysis (2016)Luxury brands pursuing lifestyle positioning: effects on willingness to pay (2018)The paradox of odd-even price in fashion luxury sector: Empirical evidence from an international direct observation of luxury stores (2018)Sensation and Perception in the History of Experimental Psychology (1943)Sensation and perception in the history of experimental psychology. (1943)The Senses Considered as Perceptual Systems (1969)Multisensuale Markenführung: Marken mit allen Sinnen erlebbar machen (2019)The Principles of Psychology (1891)A Theory of Social Comparison Processes (1954)Toward An Explanatory Model of Innovative Behavior (2007)Diffusion of Innovations 1 (2019)
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  • 2004Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics168 cited
  • 2015A Semiotic Perspective on Innovative Behavior15 cited
  • 2006Instrumentalisation de la sémiotique au service de la publicité et du marketing : état des lieux14 cited
  • 2016The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage12 cited
  • 1996American automobile names8 cited
  • 2013Symbolic Consumption by Teenagers: A Discussion through the Optics of Appearance and Identity7 cited
  • 2009Haptische Reize in der Kommunikation6 cited

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